essie Deutschland (@essiedeutschland) is the official German channel of the L'Oréal nail polish brand essie, posting short German-language nail art and nail care how-to videos. It has about 6,400 subscribers and median views near 6,000. Uploads come in batches, 18 in the past year and none in the last 90 days. Estimated rate is $150 to $250 per video; this is a brand account.
Brand-owned German nail channel, a poor fit for third-party sponsorship but a clear category signal
- Median 5,973 views per video from 6,380 subscribers shows tutorials travel beyond the base.
- 94% of videos are Shorts averaging about 15 to 60 seconds.
- No uploads in 90 days and none since April 2026 point to batch publishing.
Brand fit report
Content
- Formats
- short how-to tutorials, product demos, Shorts
- Tone
- instructional, polished
- Language
- German
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- nail polish, nail care
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; every video features essie's own products, for example 'Top Coat - einfache Anwendung in zwei Schritten | essie'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos are nail care tutorials such as 'Nagelhärter richtig anwenden | essie' with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 6.4k | 6k | 0 |
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Sommer Nägel mit Blumen selbst machen | essie · 7.8k views
▶Sommer Nägel - Swirl Nails selbst machen | essie · 2.7k views
▶Top Coat - einfache Anwendung in zwei Schritten | essie · 7.3k viewsLast three uploads, latest 187 days ago.
Willkommen auf dem offiziellen YouTube-Kanal von essie Deutschland – deiner Top-Adresse für Nagellack, Nailart und Nagelpflege! Entdecke klassische und trendige essie Nagellacke, innovative Looks mit gel couture und schnelle Styles mit expressie sowie Tipps für die perfekte Maniküre, Pediküre und Gelnägel zuhause. Erhalte Step-by-Step Nailart-Tutorials, Produktneuheiten, Nagelpflege-Tipps und exklusive Einblicke hinter die Kulissen. Lass dich von Runway-Inspirationen, Profi-Tricks und kreativen Challenges begeistern und zaubere dir mit unseren essie Nagelprodukten Nägel in Nagelstudio-Qualität
About essie Deutschland
essie Deutschland is the official German YouTube channel of the nail polish brand essie, owned by L'Oréal Deutschland. It posts short German-language tutorials on manicures, gel nails, nail art, nail oil and top coats, mostly under one minute. Uploads arrive in batches: 18 in the past year, none in the last 90 days. The channel has about 6,400 subscribers and a median of about 6,000 views per video.
Viewers are estimated, not measured, to be mainly German-speaking women interested in beauty and home manicures. All videos feature essie products, and no third-party sponsors appear.
A sponsored integration is estimated at $150 to $250 per video, the minimum, since Shorts views are priced at $4 to $8 per 1,000 median views. That is above the $10 typical of paid ads in effective CPM terms. Because this is a brand account, it is most useful to beauty brands as a category benchmark rather than a booking.
Written from essie Deutschland's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. essie Deutschland can edit or remove this page at any time.
Questions about essie
How much does essie Deutschland charge for a sponsored video?
Estimated at $150 to $250 per video, the minimum. Median views are about 6,000 and 94% of videos are Shorts, priced at $4 to $8 per 1,000. As a brand account it is unlikely to accept sponsors.
What does essie Deutschland post about on YouTube?
Short German-language nail tutorials covering manicures, gel nails, French nails, nail oil, top coats and seasonal nail art, all using essie products. Videos are mostly under one minute.
How do I contact essie Deutschland for a brand deal?
A general info email is listed on the channel, and full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, though this brand account may not accept deals.
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