Etui Records (@etuirecords), a dub and ambient techno label based in Dresden, Germany, publishes short Shorts-driven clips promoting its releases. The channel has about 2,180 subscribers, 263 videos and a median of 134 views per video. It uploads roughly 39 videos a year. Indicative sponsored integration rate: $150 to $250 per video.
Dub techno label channel reaching a niche electronic music audience
- Median of 134 views per video across 263 uploads on a 2,180-subscriber channel
- About 39 uploads in the past year, with a Shorts share of 58 percent
- Clean, non-controversial music content suited to listening and music-related brands
Brand fit report
Content
- Formats
- vertical music shorts, track previews with label branding, album announcements
- Tone
- hypnotic, understated
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content consists of music track previews and release announcements with no flagged language or imagery in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 16 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Schulz Audio - Alles Still #nowplaying · 178 views
▶Markus Masuhr - Magnificient #nowplaying · 162 views
▶Nicolas Barnes - Shut it down · 137 viewsLast three uploads, latest 22 days ago.
ETUI Records is a label for ambient and dub techno music from Dresden / Germany. Follow us: web: http://www.etui-records.de bandcamp: https://etui-records.bandcamp.com/ spotify: bit.ly/etui_spfy instagram: https://www.instagram.com/etui_records/?hl=de facebook: https://www.facebook.com/etuirecords soundcloud: http://soundcloud.com/etui-records linktree: https://linktr.ee/etuirecords
About Etui Records
Etui Records is a Dresden-based label for ambient and dub techno, operating a YouTube channel that posts short track previews, release announcements and label promotion. The channel has about 2,180 subscribers and a median of 134 views per video, with most uploads being vertical clips around 33 seconds long. Viewers are likely to be electronic music listeners and collectors, though audience estimates here are inferred from content and are not measured.
The label's presence extends to Bandcamp, Spotify, SoundCloud and Instagram, according to the channel's links, and the website describes Etui as founded by Insect O. in 1998. Its uploads follow a regular weekly pattern of track-of-the-week and album shorts, with about 39 videos in the last year. Brand integrations on the channel are not observed.
Indicative sponsorship rate is $150 to $250 per video, based on the Shorts rate of $4 to $8 per 1,000 median views, which equals a CPM of about $4 to $8 per 1,000 views, below the $10 to $30 typical for paid ads. Brands seeking a niche, low-cost audience of music listeners should consider this channel.
Written from Etui Records's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Etui Records can edit or remove this page at any time.
Questions about Etui
How much does Etui Records charge for a sponsored video?
Indicative sponsored integration for Etui Records is $150 to $250 per video, based on a median of 134 views and a Shorts-heavy channel. Final pricing depends on format and usage rights. Contact details unlock on Starbooked for $0.80.
What does Etui Records post about on YouTube?
Etui Records posts short vertical clips previewing dub and ambient techno tracks from its catalog, along with album and track-of-the-week announcements. Most videos run about 33 seconds, and the channel has no regular long-form content.
How do I contact Etui Records for a brand deal?
Contact details for Etui Records unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, and the label's public website and Bandcamp page are also listed on its channel.
Similar creators
YouTube and other creators in dub techno, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Drift Deeper@driftdeeper · GB | dub technodeep house | 38k | 376 | $150–250 | 39 |