Starbooked

Everything to Guppy

Hosted by William Hughes, Gary Butterfield

Everything to Guppy, hosted by William Hughes and Gary Butterfield, works through every item, boss, monster and detail of Edmund McMillen's The Binding of Isaac. The show has about 1,000 episodes, released weekly, typically 70 to 85 minutes long. Estimated downloads are 2,000 to 8,000 per episode, with a rate of about $40 to $200 per episode.

Why brands sponsor Everything to Guppy

Weekly Binding of Isaac deep dive with a loyal, highly rated audience

  • Over 1,000 episodes covering every item, boss and monster in The Binding of Isaac.
  • Apple Podcasts shows 309 ratings averaging 4.9 out of 5.
  • Long-running weekly episodes of about 75 minutes give sponsor reads room to land.
Best forindie game launchesgaming peripheralsgaming subscriptions
Watch forExplicit flag and game-focused audience mean the show suits gaming brands more than general consumer products.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming90%
Humor10%
Formats
co-hosted banter, episodic deep dive, serialized series
Tone
playful, irreverent
Language
English
Production
Clean, edited audio
Typical length
60 to 85 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: About 309 Apple ratings places the show in the 2,000 to 8,000 band, supported by a long back catalogue, weekly cadence, Patreon hosting and a top Podcast Index popularity bucket.
Audience asks aboutWhat items and bosses does The Binding of Isaac contain?How do specific Isaac monsters and trinkets work?What are the Monster Blitz and Cutthroat Kvetchin' episodes about?
Age
25%18-24
40%25-34
22%35-44
13%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom12%
🇨🇦 Canada8%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed lists a Patreon collection link as the funding source, and the Pivot Presents episode titles reflect a sister feed without sponsor mentions.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicslow

The feed carries an explicit flag, and the content is cartoon-violence game discussion, with the Isaac source material being dark in tone.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

William Hughes (The A.V. Club) and Gary Butterfield (Watch Out for Fireballs!) get together to talk through every single item, trinket, boss, monster, and, really, everything in Edmund McMillen's "The Binding Of Isaac". New, episodes come out on Tuesdays! https://www.patreon.com/rss/80117?show=1715683
Everything to Guppy's own show description from the podcast feed

Do you make Everything to Guppy? Claim or remove this page.

About Everything to Guppy

Everything to Guppy is a long-running game commentary podcast hosted by William Hughes and Gary Butterfield, with William Hughes also writing for The A.V. Club and Gary Butterfield working on Watch Out for Fireballs!, according to the feed and the Patreon page. The show walks through every item, trinket, boss and monster in Edmund McMillen's The Binding of Isaac. It has about 1,000 episodes, releases weekly on Tuesdays, and episodes typically run 70 to 85 minutes.

Apple Podcasts lists 309 ratings with an average of 4.9 out of 5. Listener numbers are not published. Based on those ratings and the show's history, the estimated audience is about 2,000 to 8,000 downloads per episode, and this is an estimate rather than a reported figure. No sponsors are named in the feed, and the show is funded through Patreon.

Brands in gaming, such as indie game publishers and peripheral makers, may suit the show. A host-read mid-roll is estimated at about $40 to $200 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Everything to Guppy can edit or remove this page at any time.

Questions about Everything to Guppy

How much does Everything to Guppy charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at about $40 to $200. Final pricing depends on the show's current audience data and the terms agreed with the host.

What is Everything to Guppy about?

Everything to Guppy is a weekly podcast in which William Hughes and Gary Butterfield go through every item, boss, monster and detail of Edmund McMillen's The Binding of Isaac, one episode at a time.

How do I contact Everything to Guppy about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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