Evonik Industries
Evonik Industries (@evonikindustries), a German specialty chemicals company based in Essen, runs a YouTube channel with about 17,600 subscribers and roughly 450 median views per video. It posts about four times a week, mostly short vertical clips on apprenticeships and workplace life. Sponsored integrations would cost $150 to $250 per video under the Shorts rate.
Reach German school leavers through a corporate apprenticeship channel with steady weekly output
- About 17,600 subscribers and 16.5 million lifetime views on the channel
- Median video draws about 450 views, with a 240,000-view outlier on the BVB partnership clip
- Roughly 50 uploads in the past 365 days, with 41 in the last 90 days
Brand fit report
Content
- Formats
- short vertical video, behind-the-scenes interview, event recap, sports partnership clip
- Tone
- upbeat, informative
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- industrial chemicals, employer branding
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos. The channel's own Borussia Dortmund partnership clip (Evonik x BVB, September 2026) is corporate sponsorship content, not an external brand deal.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is corporate apprenticeship and workplace material with no flagged themes across recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 18k | 450 | 41 |
Benchmark score: 37 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Was gibt's heute in der Kantine? 👀🍽️ | Evonik · 894 views
▶Lattenschießen Challenge! 🏆😎 | Evonik · 544 views
▶Chemikant:in als Beruf? Passt das zu dir? 🤔 | Evonik · 357 viewsLast three uploads, latest 1 days ago.
Leading Beyond Chemistry. Evonik goes beyond the boundaries of chemistry with its combination of innovative strength and leading technological expertise. We‘re a global chemical company, headquartered in Essen, Germany, active in more than 100 countries. Please observe our netiquette (link list) when commenting. IMPRINT PUBLISHED BY Evonik Industries AG Opernplatz 1 45128 Essen Germany +49 201 177-01 youtube@evonik.com EXECUTIVE BOARD Christian Kullmann, Chairman | Lauren Kjeldsen | Dr. Claudine Mollenkopf | Michael Rauch | Dr. Claus Rettig, Deputy Chairman | Thomas Wessel SUPERVISORY
About Evonik Industries
Evonik Industries (@evonikindustries) is the official YouTube channel of Evonik, a global specialty chemicals company headquartered in Essen, Germany. The channel mostly posts short vertical videos aimed at school leavers, covering apprenticeship roles such as chemical technician, workplace tours, intern stories and recruitment events. Its audience is estimated to be mainly German-speaking young adults considering vocational training or entry-level careers, with the largest share in Germany.
The channel uploads about four times a week and has a median of roughly 450 views per video, with occasional spikes such as its FC Borussia Dortmund partnership clip, which reached about 241,000 views. Evonik has not been seen running external sponsorships, so the channel functions as a corporate employer-branding asset rather than an influencer placement. Based on Starbooked's Shorts rate of $4 to $8 per 1,000 median views, a sponsored integration would be priced at $150 to $250 per video, a CPM of $4 to $8 per 1,000 views, compared with $10 to $30 CPM typical for paid ads.
This profile suits employers, staffing agencies or education providers who want to reach German apprenticeship candidates through a trusted corporate voice.
Written from Evonik Industries's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Evonik Industries can edit or remove this page at any time.
Questions about Evonik
How much does Evonik Industries charge for a sponsored video?
Starbooked estimates a sponsored integration at $150 to $250 per video, based on the channel's median of about 450 views and a Shorts rate of $4 to $8 per 1,000 views. This is a computed estimate, not a published price, and the channel has no sponsorship history on record.
What does Evonik Industries post about on YouTube?
The channel posts short German-language videos about apprenticeships, careers in chemistry and workplace life at Evonik. Recent uploads include workplace tours, recruitment event promos, apprentice interviews and a partnership clip with FC Borussia Dortmund.
How do I contact Evonik Industries for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this brand-owned channel is not listed as boosted, so the request should go through the company's communications team.