Starbooked

Ex-Criminals (@excriminals), a Finnish Christian talk-show channel from Finland, publishes long-form interviews with people who describe leaving crime, drugs or prison behind. It has about 6,000 subscribers and a median of roughly 3,600 views per video. New episodes arrive about every three weeks. Estimated sponsorship rate: $150 to $250 per video.

Why brands book Ex-Criminals

Finnish faith-based audience engaged with long recovery and testimony stories

  • Median of about 3,600 views per video across 30 recent uploads
  • Roughly 2 million lifetime views from 304 uploads
  • Average video runs about 45 minutes, so viewers stay for the full story
Best forfaith-based or church-community brandsFinnish recovery and wellness services
Watch forContent centers on crime, addiction and prison, so most mainstream brands will find it unsuitable.

Brand fit report

Content

Topics, IAB taxonomy
Religion and Spirituality85%
Society15%
Formats
long-form interview, studio talk show, sermon clip
Tone
sincere, conversational
Language
FI
On camera
Yes, talking head
Production
Phone, natural light
Typical length
40 to 55 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutHow did the guest come to faith?How did the guest leave crime or addiction behind?How can I find a church or community near me?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
45%women
55%men
Countries
Finland95%
LanguagesFinnish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencemedium
Politicslow

Episode titles and descriptions discuss drug use, prison sentences and violence, for example 'Ex-Criminals: Ritz Bollström' with 17 prison sentences and a violent criminal past.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6k3.6k0

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

▶Ex-Criminals: Arto Suominen · 3.8k views▶Ex-Criminals: Kai Salminen · 2.6k views▶Ex-Criminals: Henkka Hänninen · 4.2k views

Last three uploads, latest 248 days ago.

Tämä on virallinen Ex-Criminals kanava. Kerromme ohjelmissa elämänmuutoksesta, jonka evankeliumi on saanut aikaan ihmisten ottaessa uskolla vastaan Jumalan ​​armon​​​​ sydämeensä. Kaikki vieraat eivät ole uskovaisia, vaan mukana on eri alojen ja ammattien ihmisiä...poliitikoista kadun kulkijaan.Tervetuloa kuulolle. Sähköposti: citymissio@gmail.com
Ex-Criminals's own profile description on YouTube

Are you Ex-Criminals? Claim or remove this profile.

About Ex-Criminals

Ex-Criminals is a Finnish Christian talk show that publishes long interviews with people describing life changes after crime, drug use or prison. Episodes are hosted in Finnish and feature guests from many professions, from former police officers to politicians and ordinary street people. Most recent uploads are 40 to 55 minutes long and appear roughly every three weeks.

The channel has about 6,000 subscribers and a median of around 3,600 views per video. The audience is estimated to be mostly Finnish adults aged 35 and older who follow Christian testimony content. These viewer estimates are not verified by platform data.

Brand work is not visible in the channel data. Based on a long-form rate of $20 to $35 per 1,000 median views, a sponsored video would cost about $70 to $125, rounded up to the $150 to $250 minimum. Standard paid ads run at a $10 to $30 CPM, so the estimated $20 to $35 CPM is in line with that range. Faith-based Finnish brands looking for a niche audience are the best fit.

Written from Ex-Criminals's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ex-Criminals can edit or remove this page at any time.

Questions about Ex-Criminals

How much does Ex-Criminals charge for a sponsored video?

Estimated sponsored rates are $150 to $250 per video based on a median of about 3,600 views and long-form pricing. The creator has not published rates, so confirm pricing directly before booking.

What does Ex-Criminals post about on YouTube?

Ex-Criminals posts long interviews in which guests describe leaving crime, drugs or prison behind, often framed through Christian faith. Episodes are in Finnish and usually run about 45 minutes.

How do I contact Ex-Criminals for a brand deal?

The channel description lists an email address. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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