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Eye On College Basketball

Hosted by Gary Parrish, Matt Norlander

Eye On College Basketball, published by CBS Sports, is hosted by Gary Parrish and Matt Norlander and covers NCAA men's college basketball with reporting, commentary and analysis. The show has about 1,000 episodes in its feed and publishes almost daily, with typical episodes running 15 to 20 minutes and some preview episodes over an hour. Estimated downloads per episode are 20,000 to 50,000, with a suggested rate of $360 to $1,250 per episode.

Why brands sponsor Eye On College Basketball

Daily college basketball show from CBS Sports with a large, engaged audience

  • Apple Podcasts shows about 2,810 ratings and a 4.6 average from listeners
  • Publishes near-daily through the season with interviews from coaches and conference media days
  • Recent episodes run 15 to 20 minutes, suited to a host-read mid-roll
Best forsports betting and fantasy brandssports apparel and fan gearconsumer brands targeting men 25 to 44
Watch forNetwork-produced show; sponsorship rates and inventory may be set through CBS Sports rather than the show directly.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Basketball30%
Formats
co-hosted banter, interview, preview analysis
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
15 to 20 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: Apple Podcasts shows about 2,810 ratings, a CBS Sports publisher, a daily release schedule, and a show with over 1,000 episodes since 2020.
Audience asks aboutWhich teams will be strongest this seasonHow conference races and tournament chances shape upWhat coaches and players are saying about roster changes
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
CBS SportsCaesarsParamount+
Categories promoted
sports betting, streaming
Affiliate links
No

Website navigation links to Caesars betting and Paramount+ and no sponsor mention appears in the last 20 episode titles or description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover basketball previews, coaching interviews and sports-college policy, with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 0 days.

CBS Sports’ official college basketball podcast is the most entertaining and informative of its kind. Gary Parrish and Matt Norlander bring the sport into your ears at least three times per week with commentary, reporting, insider information and statistical analysis throughout college basketball all year long.
Eye On College Basketball's own show description from the podcast feed

Do you make Eye On College Basketball? Claim or remove this page.

About Eye On College Basketball

Eye On College Basketball is a daily college basketball podcast published by CBS Sports and hosted by Gary Parrish and Matt Norlander, according to the feed and the CBS Sports website. The show combines commentary, reporting, insider information and statistical analysis, with preview episodes and conference media day interviews during the season. The feed lists about 1,000 episodes, updates almost every day, and typical episodes run 15 to 20 minutes.

Apple Podcasts shows about 2,810 ratings with a 4.6 average, which suggests a sizable listener base. Audience figures here are estimates, not published numbers, and suggest roughly 20,000 to 50,000 downloads per episode. No sponsors appear in the feed or the last 20 episodes, though the CBS Sports site links to Caesars and Paramount+.

The show suits sports betting, sports apparel and consumer brands looking to reach men aged 25 to 44. At an estimated $360 to $1,250 per episode, a host-read mid-roll would reach a large college basketball audience across the season.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Eye On College Basketball can edit or remove this page at any time.

Questions about Eye On College Basketball

How much does Eye On College Basketball charge for a podcast sponsorship?

Estimated at $360 to $1,250 per episode for a host-read mid-roll, based on an estimated 20,000 to 50,000 downloads per episode. Final pricing depends on the show's inventory and terms.

What is Eye On College Basketball about?

It is a near-daily CBS Sports podcast hosted by Gary Parrish and Matt Norlander that covers men's college basketball with reporting, commentary, previews and interviews.

How do I contact Eye On College Basketball about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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