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F1: Chequered Flag is a BBC Radio 5 Live show covering Formula 1 race weekends with previews, qualifying and race reviews, and interviews with drivers and team bosses. The feed lists 100 episodes published roughly every two days, with a median length of about 33 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per host-read mid-roll.

Why brands sponsor F1: Chequered Flag

A BBC motorsport show reaching engaged Formula 1 fans every race weekend

  • Published every two days across a full Formula 1 season, with previews, qualifying and race reviews
  • BBC Radio 5 Live publisher and a 4.2 average Apple rating from 695 ratings
  • Interviews with drivers and team bosses from Red Bull, Mercedes, Ferrari and McLaren
Best forautomotive and motorsport brandsconsumer brands targeting sports fanstravel and hospitality tied to Grand Prix events
Watch forSponsorship of BBC content may require approval under BBC editorial and commercial rules.

Brand fit report

Content

Topics, IAB taxonomy
Sports100%
Formats
race review, preview, interview, qualifying analysis
Tone
analytical, energetic
Language
English
Production
Studio production
Typical length
25 to 50 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 695 Apple ratings on a show with 253 Apple episodes and a long listing history, a BBC publisher and a top Podcast Index popularity bucket, pointing to the 200 to 1,000 and 1,000 to 5,000 rating bands, with the high end reflecting the BBC brand and frequent release cadence.
Audience asks aboutwho will win the next Grand Prixhow team strategy affected the race resultwhat changes the cars and tactics bring this season
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
25%women
75%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover race results, strategy and team news with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 44 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

F1 Chequered Flag from the BBC offers expert analysis of every F1 race, with exclusive insight into every twist and turn of the F1 season. Each episode brings you in-depth race reviews, breaking down the strategies that shape each Grand Prix and the key players making headlines. Hear from F1 stars like Max Verstappen, Lewis Hamilton and Lando Norris and the bosses of powerhouse teams like Red…
F1: Chequered Flag's own show description from the podcast feed

Do you make F1: Chequered Flag? Claim or remove this page.

About F1: Chequered Flag

F1: Chequered Flag is a BBC Radio 5 Live podcast offering expert analysis of every Formula 1 race. The feed lists 100 episodes, released about every two days, with a median length of roughly 33 minutes. Episodes include previews, qualifying reviews, race reviews and interviews with drivers and team bosses, as described in the feed and on the BBC programme page.

The show is published by the BBC and rated 4.2 on Apple Podcasts from 695 ratings, according to Apple Podcasts. The feed does not name hosts, so no individual presenter is profiled here. The audience is estimated, not measured: the show's ratings and brand suggest roughly 20,000 to 80,000 downloads per episode, mostly from United Kingdom listeners who follow the sport closely.

No sponsors were found in the feed. Based on an estimated 20,000 to 80,000 downloads, a host-read mid-roll would be priced at roughly $360 to $2,000 per episode. This suits motorsport, automotive and sports-lifestyle brands seeking an engaged Formula 1 audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. F1: Chequered Flag can edit or remove this page at any time.

Questions about F1: Chequered Flag

How much does F1: Chequered Flag charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at roughly $360 to $2,000 per episode. Rates are estimates and not published by the show.

What is F1: Chequered Flag about?

F1: Chequered Flag is a BBC Radio 5 Live podcast that reviews every Formula 1 race, with previews, qualifying analysis and interviews with drivers and team bosses.

How do I contact F1: Chequered Flag about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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