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Fairkraft creations

@fairkraftcreations · IN · EN

Fairkraft Creations (@fairkraftcreations), a craft company based in Bangalore, India, makes and promotes wooden toys and home decor from Channapatna artisans. The channel has about 2,490 subscribers and a median of 587 views per video, with no uploads in the past year. Sponsored integration rate: $150 to $250 per video (no sponsorships seen). One distinctive detail: its 2016 lac-sticks making-of video reached over 200,000 views.

Why brands book Fairkraft

Family-safe Channapatna toy demos with natural-dye craft appeal

  • Median of 587 views per video across 51 uploads
  • Top making-of video reached over 200,000 views
  • Rate of $150 to $250 per video, about $0.26 to $0.43 CPM at $10 paid-ad benchmark comparison
Best foreco-friendly children's product launchesartisan and handicraft brand awareness
Watch forInactive for over four years; no uploads in the last 365 days.

Brand fit report

Content

Topics, IAB taxonomy
Hobby60%
Lifestyle (sociology)40%
Formats
product showcase, making-of video, workshop footage
Tone
informative, gentle
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 3 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow the wooden toys are madewhether the toys are safe for toddlerswhere to buy Channapatna toys
Age
10%18-24
40%25-34
35%35-44
15%45+
Gender
60%women
40%men
Countries
🇮🇳 India70%
🇺🇸 United States10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
children's toys, home decor
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Child-oriented toy demonstrations with no flagged content in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.5k5870
X–––
Instagram–––

Benchmark score: 30 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers29 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1632 days ago.

Wooden toys from FairKraft Creations are made by artisans in Channapatna, near Bangalore, India using a two-hundred-year-old handicraft technique. They are made using Wrightia Tinctoria wood and finished with Lac, which is colored with 100% non-toxic natural dyes. Previously known as Maya Organic, the company has now been relaunched into FairKraft Creations and ArtisanPride, with a renewed focus on creating sustainable livelihoods for artisan communities. ArtisanPride (a World Fair Trade member) is the exclusive manufacturer of handicrafts for FairKraft. ►Buy toys : https://fairkraftcreations
Fairkraft creations's own profile description on YouTube

Are you Fairkraft creations? Claim or remove this profile.

About Fairkraft creations

Fairkraft Creations runs a YouTube channel of short demonstrations and making-of videos for its Channapatna wooden toys and home decor. The channel posts occasionally, mostly product showcases and craft process footage made in a low-production style. The audience is estimated to be mostly parents and gift buyers in India and English-speaking markets, though these are estimates and not platform-reported figures.

The channel's most-viewed content is a 2016 making-of video for lac sticks, which reached over 200,000 views, showing that process-focused craft content can travel further than product-only clips. The brand's website describes its artisan partnerships and fair-trade sourcing, which may appeal to sustainability-minded brands.

A sponsored integration is priced at $150 to $250 per video based on median views, which compares with a $10 to $30 CPM typical for paid ads. This creator suits eco-conscious children's brands or artisan product companies seeking a low-cost, family-safe placement, though the inactive upload schedule is a risk.

Written from Fairkraft creations's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Fairkraft creations can edit or remove this page at any time.

Questions about Fairkraft

How much does Fairkraft Creations charge for a sponsored video?

Based on its median of 587 views and the rate rule, a sponsored video is estimated at $150 to $250 per video. This is a range, not a published rate card, and the channel has no sponsorships in its recent history.

What does Fairkraft Creations post about on YouTube?

The channel posts product demonstrations of Channapatna wooden toys, plus making-of videos showing artisans and the natural lac and dye finishing process. Recent uploads are from 2022 and earlier, and most videos run one to three minutes.

How do I contact Fairkraft Creations for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile for availability before reaching out.