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Team Lost, run by Fanny and Patrik (@fannypatrik), is a Swedish fitness and adventure channel from Sweden covering swimrun, training and travel. The channel has about 51,900 subscribers, a median of roughly 7,300 views per video and posts about 50 videos a year, mostly short vertical clips. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Fanny

Swedish swimrun and fitness audience with a median of about 7,300 views per video

  • About 51,900 subscribers and 59 million lifetime views across 1,923 uploads.
  • Median 7,342 views and a top recent video at 89,089 views show reach beyond the subscriber base.
  • Shorts make up 78 percent of recent uploads, with a median duration of 32 seconds.
  • Sponsored content has appeared with Hertz and a supplement brand, so the audience is used to integrations.
Best forsports nutrition and supplementsoutdoor and running geartravel brands in Scandinavia
Watch forEngagement is modest, with comment rate near 0.01 percent, so the reach is mostly passive viewing.

Brand fit report

Content

Topics, IAB taxonomy
Fitness55%
Travel25%
Family20%
Formats
short vertical clips, challenge and game videos, travel vlogs
Tone
playful, energetic
Language
Swedish
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 50 comments
Engagement1.2%
Likes and comments per view on recent videos
Audience asks abouthow to get faster at runningswimrun training routinestravel and adventure destinations
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
55%women
45%men
Countries
🇸🇪 Sweden80%
Norway5%
🇩🇪 Germany5%
Other10%
LanguagesSwedish 95%English 5%

Commercial

6%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
HertzJotunheimen Trail Run
Categories promoted
car rental, sports events, dietary supplements
Affiliate links
No

The video 'Roadtrip till Österrike med vår Siberian Husky' says it was made in cooperation with Hertz, and 'Reklam för Svenskt kosttillskott' is labeled as a supplement ad.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Clips are fitness, travel and family-oriented with no concerning content in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube52k7.3k27
Instagram–––
TikTok–––

Benchmark score: 55 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers18 / 50
Activity Uploads in the last 90 days27 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 18 days ago.

Vi vill inspirera och uppmana till träning! Vi älskar äventyr och galna påhitt. Vi tävlar i Swimrun. Världen är vår lekplats. Följ med oss @fanny_josefine och @patrikwidell på alla våra äventyr. Bli en i teamet, prenumerera på kanalen Team Lost. Läs mer om oss på bloggen: www.teamlost.se Samarbeten Mail: info@teamlost.se Adda oss på Snapchat https://www.snapchat.com/add/patrikwidell https://www.snapchat.com/add/fanny_josefine Följ oss på Instagram https://instagram.com/teamlost https://instagram.com/patrikwidell https://instagram.com/fanny_josefine https://instagram.com/sixtythehusky http
Fanny & Patrik's own profile description on YouTube

Are you Fanny & Patrik? Claim or remove this profile.

About Fanny & Patrik

Team Lost is a Swedish channel run by Fanny and Patrik (@fannypatrik) that posts fitness, swimrun and adventure content. Most uploads are short vertical clips of training tips, challenges and everyday moments, with longer travel vlogs such as a roadtrip to Austria made in cooperation with Hertz. The channel had about 51,900 subscribers at the time of data collection, with 50 uploads in the past year. The creators also maintain a blog, per the channel description, and some background on their brand work comes from that self-description.

The audience appears to be mostly Swedish-speaking adults, likely aged 25 to 44 and split roughly evenly between women and men. These figures are estimates based on language and content, not platform-reported data. The median video draws about 7,300 views, and the top recent video drew about 89,000.

Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. Brands selling running gear, nutrition or Nordic travel products should consider booking them.

Written from Fanny & Patrik's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Fanny & Patrik can edit or remove this page at any time.

Questions about Fanny

How much does Team Lost charge for a sponsored video?

Team Lost's estimated sponsored integration rate is $150 to $250 per video. The estimate is based on the channel's median Shorts views, and the actual price depends on deliverables and usage rights.

What does Team Lost post about on YouTube?

Team Lost posts fitness and swimrun training clips, short challenge and game videos, and travel vlogs, mostly in Swedish. Many videos are under a minute and feature the creators and their husky.

How do I contact Team Lost for a brand deal?

The channel lists info@teamlost.se for collaborations. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.