Farmerrain, a Swedish family-owned rainwear and workwear brand founded in 1992, runs a YouTube channel with about 3,200 subscribers and roughly 4,000 median views per video. Its channel posts short product clips, most under one minute, roughly 30 uploads a quarter. Sponsored integrations for this channel are priced at about $150 to $250 per video.
Swedish rainwear brand with 4,000 median views per product clip
- Median of 4,011 views per video across the last 30 uploads
- Around 30 uploads in the past 90 days keeps the channel active
- Engagement rate of 4.3 percent, with a like rate of 4.2 percent
Brand fit report
Content
- Formats
- short vertical product clips, outfit showcase videos, product walkthrough shots
- Tone
- minimal, stylish
- Language
- Swedish
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- rainwear, outdoor apparel, workwear
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel features its own product line, including a 23 augusti 2026 upload and collaboration content.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
All recent titles describe clothing and outdoor scenes with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 81 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Trenchcoat and rainjeans… a nice combo 🖤 · 11k views
▶Ice blue retro coat. · 2.1k views
▶Ice blue retro long coat. · 3.3k viewsLast three uploads, latest 10 days ago.
This is our channel for Farmerrain Rainwear from Sweden We are a Family owned company that started 1992 We have mainly focused on workwear but we are now releasing a more classic collection for city and leisure Our content will consist of our different products and promotional videos when we use them. Please follow us on Homepage: https://www.farmerrain.com/ Facebook: https://www.facebook.com/Farmerrain-478965338897567/ Instagram: https://www.instagram.com/farmerain/ Thank you for watching
About Farmerrain
Farmerrain is the YouTube channel of Swedish rainwear brand Farmerrain, a family-owned company founded in 1992 that focuses on workwear and now a classic collection for city and leisure. The channel posts short product clips, mostly under a minute, showing jackets, rain jeans, and coats in everyday and outdoor settings. Upload pace is steady at around 30 videos per quarter.
The audience is estimated to be mostly Swedish-speaking adults, with an estimated split of roughly two-thirds women, according to the channel's own content and comments. Viewers appear to be shoppers interested in rainwear and outdoor style. The website describes the brand's collaboration with Alexander Stutterheim on an Öland collection.
At a median of about 4,000 views per video, sponsored integrations would be priced at roughly $150 to $250 per video, a CPM of about $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads. Brands selling outdoor apparel into Nordic markets should consider this channel.
Written from Farmerrain's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Farmerrain can edit or remove this page at any time.
Questions about Farmerrain
How much does Farmerrain charge for a sponsored video?
Based on a median of about 4,000 views and short-form content, a sponsored integration is estimated at $150 to $250 per video. Rates are set by the creator and may vary with format and usage rights.
What does Farmerrain post about on YouTube?
Farmerrain posts short product clips of its rainwear and outdoor clothing, including rain jeans, coats, and jackets, often styled in everyday or rainy-day settings. Most videos run under a minute.
How do I contact Farmerrain for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.