FatakPay: Loans & Investments
FatakPay (@fatakpay), an Indian fintech brand based in India, publishes short-form videos about personal loans, credit building, insurance and investments. The channel has about 6,000 subscribers and a median of 235 views per video, with roughly 39 uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video, with mostly Shorts-driven pricing.
Short financial-services skits reaching an India-focused, mostly young adult audience
- Median of 235 views per video across roughly 500 uploads on a channel of about 6,000 subscribers
- Recent uploads run about 39 per 90 days, with an average of 454 views per video
- Strongest recent performer reached 4,192 views on a Beyond Payroll episode
Brand fit report
Content
- Formats
- YouTube Shorts skits, brand explainer clips, episodic series
- Tone
- playful, promotional
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- personal loans, insurance, credit building, investments, fintech apps
- Affiliate links
- No
The channel's own brand videos promote FatakPay services, and a video titled "Honeymoon Plans vs Bank Balance" pitches a FatakPay Personal Loan, but no third-party sponsorship disclosures were found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is brand-produced financial promotion with no profanity or sensitive material flagged in titles or descriptions, though financial products should be reviewed for advertising compliance.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 6k | 235 | 39 |
Benchmark score: 36 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Loan Repaid but AutoPay Still Active? | FatakPay · 2 views
▶Here’s the Solution to Your Problem | FatakPay · 4 views
▶One app in. A whole lot of financial possibilities out. 👀💜 · 69 viewsLast three uploads, latest today.
FatakPay is India's Financial Super App, trusted by 5 Cr+ users. We are building a connected financial ecosystem that gives every Indian faster, simpler access to Loans, Investments, Insurance, Credit Builder, Memberships, Referrals, all from a single app. What we offer: Instant Personal Loans: Paperless, quick approvals with direct bank disbursal & zero hidden charges Credit Builder Program: Improve & strengthen your credit profile with ease Investments: Start investing in gold digitally, anytime and anywhere Insurance: Simple & accessible insurance coverage for every Indian Memberships: Unl
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About FatakPay: Loans & Investments
FatakPay is a brand-run YouTube channel from India that posts short-form videos about its financial super app. Content covers instant personal loans, credit building, AutoPay for EMIs, gold investments, insurance and membership perks. Most uploads are under a minute, with a mix of comedic skits, festival-themed campaigns and episodic series such as Bhai-Behen ka (Vya)pyaar.
The audience appears to be mainly Indian adults in their twenties and thirties, with English and Hindi viewing. These audience figures are estimates, not measured data. Recent videos draw a median of 235 views, with a few reaching above 1,000.
This channel suits fintech and insurance advertisers targeting India. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM at the median, compared with $10 to $30 CPM typical for paid ads.
Written from FatakPay: Loans & Investments's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. FatakPay: Loans & Investments can edit or remove this page at any time.
Questions about FatakPay:
How much does FatakPay charge for a sponsored video?
Based on its median of 235 views and a short-form format, a sponsored integration is estimated at $150 to $250 per video. This is a rough range derived from the channel's metrics, not a published rate card, so confirm pricing directly before booking.
What does FatakPay post about on YouTube?
FatakPay posts short videos about its financial app, covering personal loans, credit score building, AutoPay for EMIs, insurance and gold investments. Many clips are skits or festival-themed campaigns, and it also runs an episodic series with the Beyond Payroll workplace theme.
How do I contact FatakPay for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the channel's listing for booking options before reaching out.
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