Starbooked

Financial Post (@financialpost), a Canadian business news outlet, publishes financial news, market analysis and interviews on YouTube. The channel has about 62,500 subscribers, roughly 4,500 median views per video, and posts around 50 videos a year, mostly short news clips. Sponsored integrations are estimated at $150 to $250 per video; no sponsorships were detected.

Why brands book Financial

Canadian business news audience with 4,500 median views per video

  • Median of about 4,500 views per video across roughly 50 uploads in the past year
  • Top video reached 153,000 views on an entrepreneurship interview
  • Clean news environment with low profanity and no sponsorships detected
Best forfinancial services awarenessCanadian B2B campaignsenergy and investment brands
Watch forAudience is news-focused, so product fit must be strong and sponsorship formats are untested here.

Brand fit report

Content

Topics, IAB taxonomy
Business News60%
Politics25%
Personal Finance15%
Formats
news interview clips, short explainer videos, market commentary
Tone
informative, serious
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 2 minutes, with occasional 5 to 10 minute interviews

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow Canadian policy affects investments and mortgageswhat pipeline and energy decisions mean for the economyhow the Canadian dollar and interest rates affect savings
Age
10%18-24
22%25-34
25%35-44
43%45+
Gender
40%women
60%men
Countries
🇨🇦 Canada85%
🇺🇸 United States7%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Coverage of the Alberta referendum and federal politics is factual news reporting; no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube63k4.5k50
X–––

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform13 / 20

Recent videos

▶Danielle Smith on feds and future of Alberta · 531 views▶Danielle Smith on feds and future of Alberta · 3.2k views▶Why Alberta oil is losing value as global prices soar · 528 views

Last three uploads, latest 1 days ago.

The Financial Post features the latest financial news and investment advice in Canada. Become a Fan on Facebook: http://www.facebook.com/FinancialPost Follow us on Twitter: http://twitter.com/financialpost Join us on Linkedin: http://www.linkedin.com/companies/national-post?goback=.cps_1259008051607_1 Have the National Post delivered to your door https://subscriptions.nationalpost.com/new_devel/index_sub1.html
Financial Post's own profile description on YouTube

Are you Financial Post? Claim or remove this profile.

About Financial Post

Financial Post is the YouTube channel of the Canadian business publication, run by @financialpost. It posts business news, market analysis and interviews with economists, executives and analysts, mostly in short clips of one to two minutes, with occasional longer interviews. The channel has about 62,500 subscribers and a median of roughly 4,500 views per video.

The audience is likely Canadian professionals, investors and business readers, with an estimated skew toward viewers over 35. Viewers seem to follow policy, energy and economic developments, so the channel suits news-driven interest rather than entertainment. Brand work was not found on the channel.

Rates are estimated at $150 to $250 per video for a sponsored integration, based on median views at $20 to $35 CPM, compared with typical paid ad CPMs of $10. Brands in financial services or Canadian B2B should consider booking it.

Written from Financial Post's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Financial Post can edit or remove this page at any time.

Questions about Financial

How much does Financial Post charge for a sponsored video?

Based on median views of about 4,500 and long-form CPM of $20 to $35, estimated sponsored integration rates are $150 to $250 per video. This is a rate estimate computed from channel metrics, not a published rate card.

What does Financial Post post about on YouTube?

Financial Post posts Canadian business news, market analysis, energy sector coverage and interviews with economists and executives. Most videos are one to two minutes, with some longer interviews of five to ten minutes.

How do I contact Financial Post for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, and the listing shows the current status of the channel.

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