FINEPLAY (@fineplayme) is a Japan-based Japanese-language extreme sports and street culture news channel with about 3,860 subscribers and a median of 139 views per video. It posts roughly 22 uploads a year, mostly event highlights and athlete interviews. Per the website, FINEPLAY is an action sports media outlet. Rates run $150 to $250 per video.
Japanese action sports audience reached through breaking, skate and surf coverage
- Recent breaking battle videos reach 1,800 and 1,900 views
- Median 139 views per upload across 404 videos
- Rate of $150 to $250 per video at this size
Brand fit report
Content
- Formats
- event highlight reels, athlete interviews, competition broadcasts, short clips
- Tone
- energetic, informational
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes for most uploads, with interviews running 8 to 24 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; 'BOATRACE X-ACTION SESSION' is a branded series but no paid integration is disclosed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers sports competitions and athlete interviews with no flagged titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 9 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【BOATRACE X-ACTION SESSION VOL.01】ボートレース界のトップスター・峰竜太選手と、プロサー · 84 views
▶SESSIONS #2｜"これでいいんだろうか" 安定を手にした日に生まれた違和感｜ダンスに人生を懸けたNOBUO（前編 · 113 views
▶【TEASER】【BOATRACE X-ACTION SESSION】ボートレース界のトップスター・峰竜太選手と、プロサ · 291 viewsLast three uploads, latest today.
The Official YouTube channel of FINEPLAY. FINEPLAY is the extreme sports/street culture news media. WEB:https://fineplay.me/ Instagram:https://www.instagram.com/fineplay.me/ Twitter:https://twitter.com/FINEPLAY_me Facebook:https://www.facebook.com/fineplay.me/ TikTok:https://www.tiktok.com/@fineplay_media?_d=secCgsIARCbDRgBIAMoARI%2BCjzQKuBGZ6nJTFuHUqBeNn%2B3SQ0zU3NQFaVJWhaKim27vA8QN6m2e5Jh05FpO4AxbmRBolMoRhQaxV20pW4aAA%3D%3D&language=ja&sec_uid=MS4wLjABAAAAYdpZPcahKEbwVjB6fec2GhJf2ogXlBvZGaaZbFPe3g6vfqizcZmcYqgC9U8Hp0yX&share_author_id=6780213401031836674&tt_from=copy&u_code=dc5dc42510iml2&u
About FINEPLAY
FINEPLAY is a Japanese-language YouTube channel run by a Japanese action sports and street culture media company, according to its website. It posts event highlights, breaking and dance battles, skateboarding and surfing coverage, and athlete interviews, usually under two minutes for short clips and longer for interviews. Around 22 uploads were made in the past year.
The channel has about 3,860 subscribers and roughly 3 million lifetime views. Audience estimates suggest viewers are mostly Japanese adults in their 20s and 30s with a strong interest in street sports. These figures are estimates and not verified audience data.
Brands seeking a Japanese audience in skateboarding, breaking or surf culture may find this channel useful. Sponsored integrations are estimated at $150 to $250 per video, which is roughly $20 to $35 CPM on the median of 139 views, compared with typical paid ad CPMs of $10 to $30.
Written from FINEPLAY's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. FINEPLAY can edit or remove this page at any time.
Questions about FINEPLAY
How much does FINEPLAY charge for a sponsored video?
FINEPLAY's estimated sponsored integration rate is $150 to $250 per video, based on its median of 139 views. This works out to a CPM of about $20 to $35, compared with $10 to $30 for typical paid advertising. Rates are estimates and should be confirmed directly with the channel.
What does FINEPLAY post about on YouTube?
FINEPLAY posts Japanese-language coverage of action sports and street culture. Content includes breaking and dance battles, skateboarding, surfing, athlete interviews and event highlight reels such as Yokohama Urban Sports Festival and Red Bull BC One. Most videos run under two minutes.
How do I contact FINEPLAY for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. You can also use the business contact form on the FINEPLAY website, which mentions advertising inquiries.
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