Fiocruz
Fiocruz (@fiocruz) is the Brazilian public health institute's Portuguese-language channel, with 91,700 subscribers and about 220 median views per video. It posts short health explainers on dengue, yellow fever, HIV and Covid-19 vaccines, but only five uploads in the past year. A sponsored integration would run about $150 to $250 per video. Many uploads are re-posts of older material.
Trusted public-health voice with a large subscriber base but very low per-video reach
- 91,700 subscribers, yet median views are only about 220, so reach per video is small.
- Mosquito explainer reached 19,247 views and another 11,404, showing seasonal spikes on dengue topics.
- Only 5 uploads in 365 days and none in the last 90, so expect little new inventory.
Brand fit report
Content
- Formats
- short expert explainers, animated explainers, seminar recordings
- Tone
- informative, institutional
- Language
- Portuguese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; this is a public research institution and the descriptions only credit its own communications team.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is health education such as Explicando HIV: Prevenção and Febre Amarela: Prevenção com vacinação; the channel notes some videos were archived under election law.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 92k | 221 | 0 |
Benchmark score: 19 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Pesquisador fala de efetividade das vacinas em quem já teve · 600 views
▶Depois de tomar a vacina, ainda vou precisar manter o uso de · 470 views
▶A vacina protege contra as variantes que mais circulam no pa · 62 viewsLast three uploads, latest 105 days ago.
Em observância à legislação eleitoral, parte dos vídeos deste canal foi temporariamente arquivada. A medida adotada será mantida até o encerramento das eleições. Caso algum cidadão precise de acesso a conteúdo indisponível neste período, a solicitação poderá ser encaminhada ao endereço eletrônico: ccs@fiocruz.br
About Fiocruz
Fiocruz (@fiocruz) is the YouTube channel of the Oswaldo Cruz Foundation, a Brazilian public health institution. It publishes short Portuguese-language explainers on dengue, Zika, yellow fever, Oropouche fever, HIV, prostate cancer and Covid-19 vaccines, usually featuring a researcher speaking to camera. Recent uploads are largely re-posts of older material, with 5 uploads in the past year.
The channel has 91,700 subscribers but a median of about 220 views per video, with occasional spikes above 10,000 on mosquito-control topics. Audience figures on Starbooked are estimates: viewers are most likely Brazilian adults looking for prevention guidance. No sponsorships were found in recent videos.
By the Starbooked rate rule, a sponsored integration would cost about $150 to $250 per video, the minimum floor, because the usual $20 to $35 per 1,000 median views comes to less. That is above typical paid-ad CPM of $10 to $30 when measured on views alone. It suits health-focused organizations and NGOs, not product sellers, and it is unclear that the institution takes paid placements.
Written from Fiocruz's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Fiocruz can edit or remove this page at any time.
Questions about Fiocruz
How much does Fiocruz charge for a sponsored video?
No rates are published. By the Starbooked rate rule, a sponsored video would run about $150 to $250, the floor, based on roughly 220 median views. This is an estimate, and as a public institution Fiocruz may not accept paid placements.
What does Fiocruz post about on YouTube?
Fiocruz posts short Portuguese health explainers, mainly on dengue, Zika, chikungunya, yellow fever, Oropouche fever, HIV, prostate cancer and Covid-19 vaccines, plus occasional animations and long seminar recordings. Many are re-uploads of earlier videos.
How do I contact Fiocruz for a brand deal?
The channel lists ccs@fiocruz.br as its communications contact. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Expect a formal institutional review before any partnership.
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