Firestone (@firestone), a US tire brand, runs a YouTube channel of about 12,700 subscribers and 546 uploads, mostly very short Shorts with a median of roughly 240 views. It posts almost daily, mixing racing clips, product spots and lifestyle footage. Sponsored integrations cost about $150 to $250 per video, with a rough range of $4 to $8 per 1,000 median views.
Automotive brand channel with 1M-plus view tire spots
- Median of 244 views per video across 546 uploads
- Top recent tire spots reached 1,044,833 and 1,452,682 views
- Posts roughly 32 times per 90 days, with 94% of uploads as Shorts
Brand fit report
Content
- Formats
- short vertical clips, brand spots, racing highlights
- Tone
- bold, aspirational
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- tires, automotive service
- Affiliate links
- No
The channel's own brand spots, such as 'Experience Extended Wear Life with Destination LE4 | Firestone', are first-party promotion rather than third-party sponsorship, and no sponsorship disclosures were found in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is brand advertising and motorsport clips with no flagged material in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 35 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Forget the charger. Give us a full tank, a trail and a littl · 387 views
▶Top three? How about #1 🏆 · 446 views
▶Blue skies, open trails and nowhere else we’d rather be☀ · 164 viewsLast three uploads, latest 1 days ago.
The Firestone Tire Company was founded on a determination to offer the quality and service it takes to win the race, wherever that race may be. It’s how we made the non-skid tread pattern an industry-standard — in 1909. It’s how we’ve helped our drivers win the Indianapolis 500 more than 60 times and counting. And it’s why we’re still a household name generations after Mr. Firestone entered the tire business. Follow Firestone Tires online: Facebook: https://www.facebook.com/FirestoneTires/ Instagram: https://www.instagram.com/firestone Threads: https://www.threads.com/@firestone TikTok: http
About Firestone
Firestone is the YouTube channel of the Firestone Tire brand, with about 12,700 subscribers and 274 million lifetime views across 546 uploads. Most videos are very short vertical clips of 15 to 20 seconds, including tire product spots, INDYCAR and INDY NXT racing highlights, and lifestyle footage. Uploads run at roughly 32 per 90 days, and the brand's own promos occasionally reach over a million views.
The audience is likely US-based and skews toward car owners and motorsport fans, though these demographic figures are estimates rather than platform data. The Firestone name appears on its website and social profiles as a long-running tire brand, which the channel reflects. Brand deals on the channel are rare, so this is more a source of brand reach than a creator-led integration partner.
Sponsored integrations are estimated at $150 to $250 per video, roughly $4 to $8 per 1,000 median views on this Shorts-heavy channel. That is well below typical paid ad CPMs of $10 to $30, so the value is in reach and category fit rather than price.
Written from Firestone's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Firestone can edit or remove this page at any time.
Questions about Firestone
How much does Firestone charge for a sponsored video?
Firestone's estimated sponsored integration rate is $150 to $250 per video, based on its median of about 244 views on Shorts. The figure is a computed estimate from public metrics, not a published rate card, so confirm pricing directly before booking.
What does Firestone post about on YouTube?
Firestone posts mostly short vertical clips, including tire product spots, INDYCAR and INDY NXT racing highlights, and brand lifestyle footage. Most videos run under 60 seconds, and the channel uploads almost daily.
How do I contact Firestone for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and Firestone's channel description links to its official social profiles for outreach.
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