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First Things First

Hosted by Nick Wright, Chris Broussard, Kevin Wildes

First Things First, produced by FOX Sports and hosted by Nick Wright, Chris Broussard and Kevin Wildes, covers the biggest sports stories with daily NFL, NBA and MLB debate. With about 1,000 episodes, it airs weekdays, runs roughly 2 hours 20 minutes, and draws an estimated 50,000 to 80,000 downloads per episode. Suggested rate is $900 to $2,000 per episode.

Why brands sponsor First Things First

Daily national sports debate reaching a large, established FOX Sports audience

  • Roughly 1,000 episodes with daily weekday releases and a stable three-host lineup
  • Apple Podcasts rating of 4.3 from about 2,087 ratings signals an engaged audience
  • Long-form roundtable format gives sponsors repeated mid-roll placements each episode
Best forsports betting and fantasy productssports apparel and fan merchandiseconsumer brands targeting NFL and NBA fans
Watch forHeavy sports-network branding means sponsor messages must fit a major-network production style.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Football45%
Basketball30%
Formats
co-hosted debate, sports roundtable, weekly preview segment, prediction segment
Tone
opinionated, fast-paced
Language
English
Production
Studio production
Typical length
2 to 2.5 hours

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 60%: Apple Podcasts ratings_count of 2,087 falls in the 1,000 to 5,000 band, the show is an established daily FOX Sports production, and the publisher is a major network.
Audience asks aboutWhich team or player is the story of the weekWho wins the upcoming gameWhich NFL teams are overrated or underrated
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
25%women
75%men
Countries
🇺🇸 United States90%
🇨🇦 Canada4%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
FOX SportsFS1
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names only FS1 as the broadcast home.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover sports results, trades and rankings with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

First Things First airs Weekdays at 3 PM ET on FS1! Join Nick Wright, Chris Broussard and Kevin Wildes as they discuss the biggest stories in the world of sports. From LeBron James, to Patrick Mahomes, this show will bring you the first, and most incisive, opinions on the best sports stories.
First Things First's own show description from the podcast feed

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About First Things First

First Things First is a daily sports debate show produced by FOX Sports and hosted by Nick Wright, Chris Broussard and Kevin Wildes. According to the show's description and the FOX Sports website, it airs weekdays at 3 PM ET on FS1 and discusses the biggest stories in football, basketball and other sports. The feed lists about 1,000 episodes, and recent episodes typically run around two hours and twenty minutes.

Apple Podcasts shows 2,087 ratings with an average of 4.3 stars. Listener figures are not published; based on the rating count and the show's network backing, we estimate 50,000 to 80,000 downloads per episode. These numbers are estimates, not published data. No sponsor mentions were found in the feed, so the show appears to rely on network advertising rather than host-read sponsorships.

Based on an estimated audience of this size, a host-read mid-roll placement is estimated at roughly $900 to $2,000 per episode. The show suits sports betting, fan merchandise and consumer brands targeting NFL and NBA fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. First Things First can edit or remove this page at any time.

Questions about First Things First

How much does First Things First charge for a podcast sponsorship?

Based on an estimated 50,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at about $900 to $2,000 per episode. Final pricing depends on placement and package terms.

What is First Things First about?

First Things First is a daily sports debate show from FOX Sports, hosted by Nick Wright, Chris Broussard and Kevin Wildes. It covers the biggest football, basketball and sports stories, with a focus on opinion and weekly predictions.

How do I contact First Things First about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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