Starbooked

First Aid for Life

@firstaidforlifeorguk1 · GB · EN

First Aid for Life (@firstaidforlifeorguk1), a UK first aid training provider run by Emma Hammett, publishes roughly 47 videos a year with about 31,600 subscribers and median views near 200. Sponsored integrations are estimated at $150 to $250 per video for long-form or $150 to $250 for Shorts, with 54% of recent videos marked sponsored.

Why brands book First

UK first aid educator with trusted, instructional content for health and safety brands

  • About 31,600 subscribers and roughly 11.7 million lifetime views across 784 videos
  • Median views near 200 per video, so budget against measured reach rather than subscriber count
  • Recent output of 47 uploads in 365 days, with 22 in the last 90 days
Best forfirst aid and workplace safety productshealth training or certification campaigns
Watch forMedian views are low, and the channel already runs heavy self-promotion, which may dilute a sponsor message.

Brand fit report

Content

Topics, IAB taxonomy
Health70%
Education20%
Pets10%
Formats
short explainer clips, practical demonstrations, presentation recordings
Tone
instructive, serious
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 2 to 10 minutes for tutorials

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow to recognise a medical emergencyhow to use an AED or auto-injector correctlywhether first aid training is worth taking
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
60%women
40%men
Countries
🇬🇧 United Kingdom90%
LanguagesEnglish 100%

Commercial

54%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
Emma Hammett from First Aid for Life
Categories promoted
first aid training, online courses
Affiliate links
No

Recent videos such as 'Could you use an AED to save a life?' and 'How to use an Epipen Auto injector' carry the company's own training promotion in their descriptions, which the dossier counts as sponsored.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Content on wounds, bleeding and neck injuries such as 'How to Treat a Serious Neck Bleed' is graphic in subject matter but is presented as clinical instruction.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube32k20122

Benchmark score: 29 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days22 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 1 days ago.

First Aid for Life: first aid experts providing award-winning practical and online first aid training for groups and individuals. Our trainers are highly experienced medical and emergency services professionals. www.onlinefirstaid.com provides a full range of expert online training and resources to enable you to learn these vital skills conveniently, when it suits you. First Aid for Pets provides information on pet first aid and pet first aid courses. Contact Emma Hammett by emailing emma@firstaidforlife.org.uk or visit www.firstaidforlife.org.uk with any comments or feedback, or post them h
First Aid for Life's own profile description on YouTube

Are you First Aid for Life? Claim or remove this profile.

About First Aid for Life

First Aid for Life is a UK channel run by Emma Hammett, a first aid trainer. The channel posts short explainers and longer demonstrations on topics including CPR, AEDs, wound care, sepsis and pet first aid, with most videos produced at low production levels on camera.

With about 31,600 subscribers and median views near 200, the audience is best estimated as mostly UK adults over 35, many of whom are likely workplace or school staff, carers and parents. These audience figures are estimates and not platform-verified. Brand work is a mix of the company's own course promotion and occasional named sponsors.

At an estimated $150 to $250 per sponsored video, the effective CPM sits at $20 to $35 per 1,000 views, which is above the $10 typical for paid ads. Brands in first aid, safety equipment or health training who want a credible, specialist voice should book this channel.

Written from First Aid for Life's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. First Aid for Life can edit or remove this page at any time.

Questions about First

How much does Emma Hammett charge for a sponsored video?

Based on a median of about 200 views, First Aid for Life's estimated rate is $150 to $250 per video, using the Starbooked rate rule of $20 to $35 per 1,000 median views for long-form content. Rates are estimates and should be confirmed directly with the creator.

What does First Aid for Life post about on YouTube?

The channel posts first aid explainers and demonstrations, covering CPR, AEDs, bleeding control, sepsis, allergy response and pet first aid. Most videos are short, low-production and on camera with trainer Emma Hammett.

How do I contact First Aid for Life for a brand deal?

Contact details for this creator unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and agree rates there.

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