Starbooked

FLAFFYX (@flaffyx), a Russian-language creator in Russia, makes very short vertical videos showing handmade plush and fashion-style items, with about 17,200 subscribers and a median of around 3,600 views per video. Uploads run roughly three a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book FLAFFYX

Short Russian fashion clips with a loyal shopping audience for handmade and apparel brands

  • About 17,200 subscribers with a median of around 3,600 views per Short.
  • One clip reached roughly 1.3 million views, showing occasional breakout reach.
  • Recent posts link directly to Telegram shops, so calls to action drive measurable clicks.
Best forapparel and accessories launcheshandmade or craft product awareness
Watch forViews are highly uneven and most content is self-promotional; no sponsored history is visible.

Brand fit report

Content

Topics, IAB taxonomy
Fashion55%
Entertainment30%
Lifestyle (sociology)15%
Formats
short vertical clips, product showcase, call-to-action overlays
Tone
playful, affectionate
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.3%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the items featuredhow to make the outfit or plush shownwhen the next episode or series is posted
Age
45%18-24
35%25-34
12%35-44
8%45+
Gender
70%women
30%men
Countries
Russia90%
Other10%
LanguagesRussian 95%Other 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
handmade goods, second-hand fashion
Affiliate links
No

Recent titles promote the creator's own Telegram shops and a second-hand boutique (for example 'Мой секонд в телеге:F3Boutique'), which are self-promotion rather than paid sponsorship; a contact email appears in the channel description marked 'Реклама' (advertising).

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The last 30 titles are product and series promotion with no flagged content; the channel description includes a Roskomnadzor registration number, which should be verified before any booking.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube17k3.6k2

Benchmark score: 31 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers26 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 33 days ago.

Реклама: Shengelia0cherry@gmail.com РЕГИСТРАЦИЯ ЗАЯВЛЕНИЯ В РОСКОМНАДЗОРЕ👉 № 5742654081
FLAFFYX's own profile description on YouTube

Are you FLAFFYX? Claim or remove this profile.

About FLAFFYX

FLAFFYX (@flaffyx) is a Russian-language YouTube channel based in Russia that posts very short vertical videos, mostly under a minute, showing handmade plush items, outfits and second-hand fashion. The channel has about 17,200 subscribers and roughly 250 uploads, with a recent pace of about three videos a month. Most posts are product showcases with direct calls to shop through linked Telegram channels.

Based on titles and descriptions, the audience appears to be young Russian-speaking viewers interested in fashion and crafts. These demographic figures are estimates only and carry low confidence. Typical median views are around 3,600, with occasional spikes well above that.

The channel has no visible sponsored history. A sponsored integration would be estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM at the median view count. That compares with paid ad CPMs of $10 to $30, so brands should weigh reach against cost. Brands targeting Russian-speaking fashion shoppers with budget-friendly creative may find this creator a fit.

Written from FLAFFYX's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. FLAFFYX can edit or remove this page at any time.

Questions about FLAFFYX

How much does FLAFFYX charge for a sponsored video?

FLAFFYX's estimated sponsored rate is $150 to $250 per video, based on a median of about 3,600 views on short-form content. The creator has no visible sponsorship history, so the rate is an estimate rather than a published price.

What does FLAFFYX post about on YouTube?

FLAFFYX posts very short Russian-language clips of handmade plush items, outfits and second-hand fashion, usually under a minute. Many videos point viewers to Telegram shops for purchase. Recent uploads come about three times a month.

How do I contact FLAFFYX for a brand deal?

The channel description lists an advertising email marked 'Реклама'. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly. Verify the Roskomnadzor registration noted in the description before signing.

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