Starbooked

Fluffy Kawaii Jo

@fluffykawaiijo · CH · EN

Fluffy Kawaii Jo (@fluffykawaiijo), a Swiss creator based in Switzerland (CH), makes lolita fashion, event coverage, and lifestyle vlogs. Her channel has about 10,800 subscribers, 1.4 million total views, and a median of roughly 611 views per video. She uploads about one video per week, and sponsored integrations are quoted at $150 to $250 per video.

Why brands book Fluffy

Swiss lolita creator reaching engaged fashion and kawaii viewers

  • Median of 611 views per video across 30 recent uploads
  • Sponsored share of 86% shows an established brand-integration track record
  • Mean engagement of 4.66% on recent videos, with likes at 4.26%
Best forfashion and accessories launchesevent and experience promotionJapanese-culture and collectibles brands
Watch forMedian views are modest and sponsored integrations are frequent, so brands should check fit with her audience.

Brand fit report

Content

Topics, IAB taxonomy
Fashion60%
Hobby25%
Lifestyle15%
Formats
event vlog, fashion show coverage, haul video, short-form outfit showcase
Tone
cheerful, earnest
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
1 to 3 minutes for Shorts-style clips, 8 to 22 minutes for vlogs and panels

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement4.7%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy lolita fashionhow to start dressing in lolita on a budgetwhich lolita brands and events are worth attending
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
80%women
20%men
Countries
🇨🇭 Switzerland30%
🇺🇸 United States25%
🇫🇷 France15%
🇩🇪 Germany10%
LanguagesEnglish 100%

Commercial

86%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
None yet
Categories promoted
fashion retail, toys and collectibles, eyewear, bags and accessories
Affiliate links
Yes

Video titled 'Can you really buy cute prescription glasses online?' presents Zeelool frames, and the description promotes the brand's lens and frame range.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers fashion events, cafes, and shopping with no flagged themes in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube11k61115
TikTok–––

Benchmark score: 24 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days15 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 1 days ago.

Everybody Can Be Kawaii – No matter what age, gender, skin color or body type you are, you deserve to feel kawaii as fluff and good about yourself. I'm Joëlle, and I have been wearing lolita fashion since 2008. Being now a daily lolita since 2022, my mission is to help you feel fantastic wearing the clothes that makes you happy. If you enjoy videos about the Japanese lolita fashion style and Kawaii (Japanese for "cute") culture, you'll like my practical tips for people new to the fashion, product reviews, event reports and my Action Lolita series proving that you can be kawaii doing anything
Fluffy Kawaii Jo's own profile description on YouTube

Are you Fluffy Kawaii Jo? Claim or remove this profile.

About Fluffy Kawaii Jo

Fluffy Kawaii Jo (@fluffykawaiijo) is a Swiss creator who posts lolita fashion content, including event coverage, outfit showcases, haul videos, and Japanese-culture vlogs. Uploads run about once per week, with a mix of short clips and longer event videos. Her audience is estimated to be mostly English-speaking women in their twenties and thirties across Switzerland, the United States, and France; these figures are estimates, not platform-verified data.

Her channel has about 10,800 subscribers and a median of roughly 611 views per video. Sponsored integrations are priced at $150 to $250 per video. Because her audience is niche and her typical median view count is modest, this works out to a CPM of about $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads.

Brands in fashion, accessories, eyewear, and Japanese-culture or collectibles categories who want an engaged niche audience should consider booking her.

Written from Fluffy Kawaii Jo's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Fluffy Kawaii Jo can edit or remove this page at any time.

Questions about Fluffy

How much does Fluffy Kawaii Jo charge for a sponsored video?

Fluffy Kawaii Jo's sponsored integrations are estimated at $150 to $250 per video, based on her median of about 611 views and a CPM of $20 to $35 per 1,000 views. Final pricing depends on deliverables and usage rights.

What does Fluffy Kawaii Jo post about on YouTube?

Fluffy Kawaii Jo posts about lolita fashion, outfit showcases, event coverage such as fashion shows and tea parties, haul videos, and Japanese-culture lifestyle content, mostly in English.

How do I contact Fluffy Kawaii Jo for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

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