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Focus on Africa

Hosted by Nkechi Ogbonna

Focus on Africa, a daily news podcast from BBC World Service hosted by Nkechi Ogbonna, explains news from across the African continent. The feed lists 1,000 episodes, published daily, with a median length of about 23 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a suggested rate of $90 to $625 per episode.

Why brands sponsor Focus on Africa

Daily BBC news briefing on Africa, a steady and trusted environment for brands

  • Daily episodes from BBC World Service, with 1,000 episodes in the feed.
  • Consistent 20 to 25 minute format suited to mid-roll placements.
  • Apple Podcasts rating of 4.5 from 358 ratings.
Best forfinancial servicesB2B and business servicesbrand awareness campaigns
Watch forBBC editorial standards may restrict commercial integrations, and no sponsorship history is visible.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Business15%
Politics15%
Formats
news explainer, interview, field reporting
Tone
informative, measured
Language
English
Production
Studio production
Typical length
20 to 25 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 358 Apple ratings places the show in the 200 to 1,000 band (5,000 to 25,000), supported by a long-running BBC brand, daily cadence and high Podcast Index popularity.
Audience asks aboutWhat is happening in African conflicts and politics?How do African economic and business developments affect the region?What do recent events mean for people across Africa?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇳🇬 Nigeria20%
Kenya15%
South Africa15%
🇬🇧 United Kingdom15%
🇺🇸 United States10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Recent titles cover mass shootings, plane crashes, armed conflict and political prisoners, reflecting news reporting on violence and politics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Two essential stories to round off your working day. Explaining the news from Africa. Hosted by Nkechi Ogbonna.
Focus on Africa's own show description from the podcast feed

Do you make Focus on Africa? Claim or remove this page.

About Focus on Africa

Focus on Africa is a daily news podcast from BBC World Service that explains the stories shaping the African continent. Hosted by Nkechi Ogbonna according to the show's feed, it publishes episodes every day, with a median running time of about 23 minutes. The feed lists 1,000 episodes since September 2021, and the show is rated 4.5 on Apple Podcasts from 358 ratings.

The show covers conflict, politics, business and migration across Africa, using interviews and field reporting. Its audience is estimated, not published, at 5,000 to 25,000 downloads per episode, and listeners are likely spread across African countries and the United Kingdom. No sponsors are visible in the feed.

Brands in financial services, business services and general awareness campaigns are the best fit. Based on the estimated audience, a host-read mid-roll would cost roughly $90 to $625 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Focus on Africa can edit or remove this page at any time.

Questions about Focus on Africa

How much does Focus on Africa charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Final pricing depends on the show's current terms and BBC policy.

What is Focus on Africa about?

Focus on Africa is a daily BBC World Service news podcast that explains the stories from across Africa. Hosted by Nkechi Ogbonna, each episode runs about 23 minutes.

How do I contact Focus on Africa about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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