Starbooked

Forbes Life (@forbeslife) is the YouTube channel of Forbes magazine, based in the United States, covering luxury cars, lifestyle, restaurants, bars and business profiles. It has about 60,500 subscribers and a median of roughly 480 views per video, with around 13 uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per 1,000 median views... see rate range below.

Why brands book Forbes

Forbes-branded luxury audience reached through brand-safe automotive and business storytelling

  • About 60,500 subscribers and 47.9 million lifetime views across 583 videos
  • Median video draws about 484 views, with the top recent upload at 78,407 views
  • Sponsored rate estimated at $150 to $250 per video at long-form median views
Best forluxury automotive launchespremium tire and vehicle product education
Watch forMedian views are low relative to subscribers, so reach depends heavily on the video.

Brand fit report

Content

Topics, IAB taxonomy
Automotive55%
Business and Finance20%
Food & Drink15%
Lifestyle10%
Formats
long-form editorial interviews, track and product tests, venue tours
Tone
polished, informative
Language
English
On camera
Yes, talking head
Production
Studio quality
Typical length
3 to 10 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.6%
Likes and comments per view on recent videos
Audience asks aboutwhich luxury car or tire is worth buyinghow a featured brand or business built its successwhere to eat or drink in a featured city
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
40%women
60%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover automotive, business and dining content with no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube61k48413
X–––
Instagram–––

Benchmark score: 26 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days13 / 30
Reach Followers on the main platform12 / 20

Recent videos

Last three uploads, latest 6 days ago.

Forbes Life highlights the best in lifestyle, luxury, real estate and automotive. Subscribe to Forbes Life: https://www.youtube.com/channel/UCOWcZlAbu-3jp9ILyZMOZsA?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com
Forbes Life's own profile description on YouTube

Are you Forbes Life? Claim or remove this profile.

About Forbes Life

Forbes Life is the YouTube channel of Forbes magazine, publishing long-form videos on luxury cars, business leaders, restaurants and bars. Uploads run at roughly 13 videos per quarter, with most videos between three and ten minutes. The channel's website excerpt identifies it as an extension of Forbes, a global media company focused on business, investing, technology and lifestyle.

The audience is estimated to be mostly English-speaking, United States based, and skewed toward adults 35 and older with an interest in cars and premium lifestyle. These figures are estimates, not platform-reported data. Median views are around 484 per video, with a few high performers reaching tens of thousands.

Brands who want a brand-safe, editorial environment for luxury automotive or premium product education should consider booking the channel. Estimated sponsored rates are $150 to $250 per video, a CPM of $20 to $35 per 1,000 views, which compares with $10 to $30 for paid ads.

Written from Forbes Life's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Forbes Life can edit or remove this page at any time.

Questions about Forbes

How much does Forbes Life charge for a sponsored video?

Based on a median of about 484 views, an estimated sponsored integration runs $150 to $250 per video under the Starbooked rate rule. Rates are estimates and may change with the creator's current terms and video performance.

What does Forbes Life post about on YouTube?

Forbes Life posts long-form videos on luxury cars, automotive product tests, business leader profiles, and restaurant and bar features. Recent uploads include BMW performance programs, Michelin tire testing, and cocktail bar tours in New York and New Orleans.

How do I contact Forbes Life for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the channel profile for booking options before reaching out.

Similar creators

YouTube and other creators in luxury automotive, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
Player Top@playertop · FR
car stereoscar electronics1.5k1.5k$150–25050