Formula Auto - Авто Импорт
Formula Auto - Авто Импорт (@formula_auto) is a Russian car importer and dealer that posts reviews and buying guides about cars from South Korea, Europe and China. The channel has about 21,900 subscribers and a median of roughly 3,300 views per video, with 45 uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video.
Russian car-import channel reaching buyers comparing Korean, Chinese and European models
- About 21,900 subscribers and a median of roughly 3,300 views per video
- Long reviews run 8 to 12 minutes, with Shorts reaching about 50% of uploads
- Estimated sponsored rate of $150 to $250 per video, roughly $20 to $35 CPM on long-form views
Brand fit report
Content
- Formats
- car review, comparison video, dealer service explainer
- Tone
- direct, informative
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 12 minutes for reviews; under 60 seconds for Shorts
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- car dealership services, car import services, car detailing
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own dealership and services, including trade-in and detailing.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos cover car purchases and import regulation, with a recycling fee explainer such as 'КТО ПОВЫШАЕТ ЦЕНЫ НА АВТО?' that touches on government policy.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 23 / 100
Public rule, same for everyone. How it works.
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Наша компания занимается продажей автомобилей из Южной Кореи, Европы и Китая. Мы предлагаем вашему вниманию обзоры как новых автомобилей, так и с пробегом! Также, на этом канале вы найдете множество полезных видео с рекомендациями и нюансами покупки автомобилей по схеме параллельного импорта в России. В наличии большой выбор автомобилей, также можем привезти авто под заказ. Срок поставки от 15 до 40 дней. Имеются автомобили в пути, на которые действуют дополнительные скидки. Наш опыт работы на рынке России составляет более 15 лет. Звоните: 8 926 922-81-51 Мы работаем без выходных с 9:00 д
Are you Formula Auto - Авто Импорт? Claim or remove this profile.
About Formula Auto - Авто Импорт
Formula Auto - Авто Импорт (@formula_auto) is a Russian car dealership that imports vehicles from South Korea, Europe and China and publishes reviews and buying guides about them. According to its website and channel description, the company has more than 15 years of experience in the Russian market and delivers orders in 15 to 40 days. The channel posts long-form reviews of new and used cars, comparison videos, and explainers on parallel import, with a median of roughly 3,300 views per video.
Viewers are most likely Russian-speaking car buyers who are comparing import options and want to understand recent cost changes; the audience figures on this profile are estimates. The channel has not shown prior sponsored content, and its videos mostly promote its own services.
Brands considering Russian-speaking car buyers can book this creator at an estimated $150 to $250 per video, which is roughly $20 to $35 CPM on long-form views, compared with the $10 to $30 CPM typical of paid ads. It suits automotive accessory, insurance and car care brands targeting Russian import buyers.
Written from Formula Auto - Авто Импорт's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Formula Auto - Авто Импорт can edit or remove this page at any time.
Questions about Formula
How much does Formula Auto - Авто Импорт charge for a sponsored video?
Based on the channel's median of roughly 3,300 views on long-form videos, the estimated rate is $150 to $250 per video, using a $20 to $35 CPM range. Rates are estimates and are not published by the creator.
What does Formula Auto - Авто Импорт post about on YouTube?
The channel posts Russian-language car reviews, comparisons of Korean, Chinese and European models, and explainers on importing cars and recent recycling fee changes. It also includes short service promotions for its dealership and detailing services.
How do I contact Formula Auto - Авто Импорт for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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