Starbooked

Foul Play: A Historical True Crime Podcast

Hosted by Shane L. Waters, Wendy Cee, Gemma Hoskins

Foul Play, hosted by Shane L. Waters and Wendy Cee, examines murder cases from the 1800s and early 1900s in the United States and United Kingdom using court records and primary sources. The show has 324 episodes, released weekly, with a typical length of about 35 minutes. Estimated downloads are roughly 5,000 to 25,000 per episode, with an estimated sponsorship rate of $90 to $625 per episode.

Why brands sponsor Foul Play: A Historical True Crime Podcast

Long-running historical true crime show with a loyal, highly rated audience

  • Over 320 weekly episodes since 2014 build sustained listener habit and back-catalogue reach.
  • Apple Podcasts shows 947 ratings averaging 4.5 stars, signalling engaged listeners.
  • Episodes run about 35 minutes, giving room for a full host-read mid-roll.
Best forhistory and book publishersdocumentary, streaming and education brandspremium audio and travel brands
Watch forSubject matter is violent, so brands should avoid lighthearted or family-oriented campaigns.

Brand fit report

Content

Topics, IAB taxonomy
True Crime80%
History20%
Formats
narrative, solo monologue, co-hosted discussion
Tone
somber, meticulous
Language
English
Production
Studio production
Typical length
30 to 40 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 947 ratings, which falls in the 200 to 1,000 band, with 324 episodes, a weekly cadence, a long-running show since 2014 and a top popularity bucket of 9.
Audience asks abouthow 19th century murder investigations workedwhat happened in specific historical murder caseswhether the suspects were ever brought to justice
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom25%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Episode titles cover murder cases such as 'Who Killed the King?' and 'Who Killed Sister Cathy', with violent subject matter that is not suited to children.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 85 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Foggy gaslit streets. A quiet courtroom. And crimes that history tried to bury. Foul Play is a historical true crime podcast that investigates the most chilling murder cases from the 1800s and early 1900s across the United States and the United Kingdom. Hosted by investigative crime journalists Shane Waters — who pioneered crime podcasting in 2008 — and Wendy Cee, each season unravels one…
Foul Play: A Historical True Crime Podcast's own show description from the podcast feed

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About Foul Play: A Historical True Crime Podcast

Foul Play is a historical true crime podcast hosted by Shane L. Waters and Wendy Cee. According to the show's website and feed, each season investigates a single murder case from the 1800s and early 1900s in the United States and United Kingdom, using court records and primary source material. The show has released 324 episodes on a weekly cadence since 2014, with episodes typically running about 35 minutes.

According to Apple Podcasts, the show has 947 ratings averaging 4.5 stars. Its audience is estimated, not measured, at roughly 5,000 to 25,000 downloads per episode, mostly from the United States and United Kingdom. The feed shows no sponsors so far.

The show suits history publishers, documentary and streaming brands, and premium audio advertisers. At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $90 to $625 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Foul Play: A Historical True Crime Podcast can edit or remove this page at any time.

Questions about Foul Play: A Historical True Crime Podcast

How much does Foul Play charge for a podcast sponsorship?

Foul Play's estimated rate is about $90 to $625 per episode for a host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000.

What is Foul Play about?

Foul Play is a historical true crime podcast hosted by Shane L. Waters and Wendy Cee. It investigates murder cases from the 1800s and early 1900s in the United States and United Kingdom.

How do I contact Foul Play about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.