Starbooked

Frau Janik (@fraujanik), a German-language creator based in Basel, Switzerland, posts sugar-free, mostly vegan and gluten-free recipes. The channel has about 14,800 subscribers and a median of roughly 5,200 views per video. Uploads have stopped since 2020, so brand timing needs checking before booking.

Why brands book Frau

Sugar-free and vegan recipe audience in German-speaking Europe

  • Median of about 5,200 views per video across 135 uploads
  • Engagement rate of 3.7 percent, with a like rate of 3.4 percent
  • Estimated rate of $150 to $250 per sponsored video, roughly $25 to $35 CPM on long-form
Best forplant-based food brandssugar substitute and baking ingredient brandskitchen equipment
Watch forNo uploads in the last 365 days, so confirm the channel is still active before booking.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink90%
Lifestyle10%
Formats
recipe tutorials, step-by-step cooking videos, ingredient comparisons
Tone
friendly, practical
Language
German
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
5 to 12 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 50 comments
Engagement3.7%
Likes and comments per view on recent videos
Audience asks abouthow to make a vegan or sugar-free version of a classic recipewhich ingredients replace sugar or flourhow long a recipe takes to prepare
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
75%women
25%men
Countries
🇩🇪 Germany45%
🇨🇭 Switzerland30%
🇦🇹 Austria15%
Other10%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
cookbooks (own product), kitchen equipment (own shop)
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the channel description links an affiliate-style shop and the creator's own cookbook.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recipe and nutrition content with no flagged titles or descriptions in the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube15k5.2k0
Instagram–––

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers44 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 2434 days ago.

Hallo und 💚-willkommen auf meinem Kanal "Frau Janik | Probiert`s aus- Probier`s auch!" GESUNDE REZEPTE, SCHNELL & EINFACH zuckerfei & vegan manche auch glutenfrei! Hier geht um gesunde Ernährung, gesundes Essen und gesundes Leben. Die Rezepte sind schnell, einfach und vor allem gesund. Mein gesunder Foodblog soll dazu motivieren neue Dinge auszuprobieren und zu einem gesunden Lebensstil inspirieren. Meine Rezepte sind oft vegetarisch und vegan. Gerne probiere ich auch Foodtrends aus! Du hast Rezeptwünsche, -ideen, Anregungen oder Kritik? Dann schreib mir gerne! Ich freu mich! hallo@frauja
Frau Janik's own profile description on YouTube

Are you Frau Janik? Claim or remove this profile.

About Frau Janik

Frau Janik is a German-language YouTube channel run by a creator based in Basel, Switzerland, who also works as a home economics teacher according to the creator's website. The channel publishes sugar-free, mostly vegan and gluten-free recipe videos, with ingredient comparisons and quick snack ideas. Videos are typically 5 to 12 minutes long and filmed in a simple home kitchen format.

The channel has about 14,800 subscribers and 135 uploads, with a median of roughly 5,200 views per video. Viewers are estimated to be mainly women aged 25 to 44 in Germany, Switzerland and Austria. The last upload was in 2020, so the channel should be checked for current activity.

Brands in healthy eating, plant-based food or baking ingredients may find this audience well matched. Estimated pricing is $150 to $250 per sponsored video, which is roughly $25 to $35 CPM, compared with the typical $10 to $30 CPM for paid ads.

Written from Frau Janik's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Frau Janik can edit or remove this page at any time.

Questions about Frau

How much does Frau Janik charge for a sponsored video?

Based on a median of about 5,200 views per video, the estimated rate is $150 to $250 per sponsored video. Final pricing depends on the integration and deliverables. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Frau Janik post about on YouTube?

Frau Janik posts German-language recipe videos focused on sugar-free, vegan and gluten-free cooking. Topics include baking, snacks, breakfast ideas and healthy desserts, usually in 5 to 12 minute videos.

How do I contact Frau Janik for a brand deal?

The channel lists a business email on its profile. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked, so check the profile for availability before reaching out.

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