Starbooked

Friedia (@friedia) is a Los Angeles-based creator from the United States who makes vlogs, beauty, everyday style and small business content, largely in Japanese. The channel has about 28,200 subscribers and a median of roughly 1,400 views per video, with around 20 uploads a year. Sponsored integrations are estimated at $150 to $250 per video. Her shop, Paper Plant Co., is a distinctive part of the channel.

Why brands book friedia

Engaged Japanese-language audience for stationery, beauty and lifestyle products

  • Median of about 1,440 views per video across the last 30 uploads.
  • Roughly 28,200 subscribers and 5.5 million lifetime views.
  • Shorts make up 34% of uploads, useful for low-cost product placement.
Best forstationery and paper goodsJapanese-market skincare launchessmall business tools
Watch forUpload pace is slow, around 20 videos a year, and comment rates are low.

Brand fit report

Content

Topics, IAB taxonomy
Hobby40%
Lifestyle (sociology)35%
Beauty15%
Fashion10%
Formats
vlog, short-form vertical video, product showcase, chat-style talking video
Tone
personal, warm
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 8 to 14 minutes for long-form vlogs

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 28 comments
Engagement2.5%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the stationery and skincare shownhow the shop is runwhat notebooks or planners she uses
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
80%women
20%men
Countries
🇯🇵 Japan45%
🇺🇸 United States35%
🇧🇷 Brazil5%
LanguagesJapanese 90%English 10%

Commercial

4%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
stationery, skincare, automotive accessories, affiliate retail
Affiliate links
Yes

The description of 'Some more Rivian favorites!' contains Amazon affiliate links, and the channel promotes her own shop, Paper Plant Co., in several video descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers personal life, skincare, stationery and shop updates with no flagged titles in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube28k1.4k4
Instagram–––

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 6 days ago.

Half Japanese/Brazilian, LA-based small business owner. Beauty, everyday style, and the real side of running a shop. フリーディアのチャンネルへようこそ〜ロスに住みながらママとして、ビューティ、ファッション、小さなビジネスを頑張りながら, ヴログなどなどをアップしてます。 英語でビデオを作っている時はなるべく字幕をつけるようにするか、'caption'のとこをクリックして下さい! Stay connected with me!! https://www.instagram.com/friediamn Follow my shop too: https://paperplant.co/ https://www.instagram.com/paperplant.co/ Business Inquiry only please: friediablog@gmail.com
friedia's own profile description on YouTube

Are you friedia? Claim or remove this profile.

About friedia

Friedia is a Los Angeles-based creator from the United States who posts vlogs, beauty routines, everyday style and small business updates, mostly in Japanese. According to her website, she is the owner of Paper Plant Co., a stationery shop in Los Angeles. Her channel shows her own shop, planners, notebooks and personal routines, with about 20 uploads over the past year.

The channel has about 28,200 subscribers and a median of around 1,440 views per video. Audience estimates suggest viewers are mostly women in Japan and the United States, aged 25 to 44. Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads.

Brands in stationery, skincare and small business tools that want a Japanese-speaking audience should consider booking her.

Written from friedia's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. friedia can edit or remove this page at any time.

Questions about friedia

How much does Friedia charge for a sponsored video?

Based on her median views and long-form format, an estimated sponsored integration costs $150 to $250 per video. This is an estimate, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Friedia post about on YouTube?

Friedia posts vlogs, beauty and skincare routines, everyday style, and updates from her stationery shop, Paper Plant Co. Most videos are in Japanese, with some in English and subtitles.

How do I contact Friedia for a brand deal?

Her public business email is listed on her channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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