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ФОРМУЛА РУКОДЕЛИЯ - выставка, журнал, ТВ

@frtelevision · RU · RU

FRTELEVISION (@frtelevision) is a Russian YouTube channel run by the Formula Rukodeliya craft exhibition project, which is based in Russia. It has about 22,000 subscribers and a median of 400 views per video. The channel uploads roughly one video a day in exhibition season, with reports, interviews and craft tutorials. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book ФОРМУЛА

Reach Russian craft buyers at the country's largest handmade exhibition

  • About 22,000 subscribers and roughly 1,640 uploads since 2012
  • Median of 400 views per video, with 54% of recent uploads in Shorts format
  • Audience is concentrated in Russia and centered on embroidery and handmade hobbies
Best forcraft supply brandsembroidery pattern and thread sellersexhibition and event promotion
Watch forMedian views are low and the channel is closely tied to one event organizer, so reach is narrow.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests60%
Fashion & Style20%
Lifestyle20%
Formats
event reportage, fashion show footage, short event teasers, interviews
Tone
warm, upbeat
Language
Russian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 5 to 30 minutes for event recordings

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 50 comments
Engagement1.7%
Likes and comments per view on recent videos
Audience asks abouthow to enter the exhibition as a makerwhere stands and workshops are locatedwhich masterclasses and tickets are available
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
90%women
10%men
Countries
Russia90%
Other10%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover exhibition openings, fashion shows and children's craft parades with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube22k40048

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 4 days ago.

На нашем канале FRTELEVISION вы найдете ролики с нашей выставки - крупнейшего в России выставочного проекта по творчеству и рукоделию - "ФОРМУЛА РУКОДЕЛИЯ" https://clck.ru/3ApjnP Стать участником... https://clck.ru/3ApkJd Интервью с дизайнерами вышивальных схем и компаниями, встречи с уникальными мастерами, репортажи с рукодельных выставок, мастер-классы по разным видам творчества, обзоры новинок, розыгрыши призов для активных подписчиков. ВСЕ ПРОЕКТЫ КОМПАНИИ "ФОРМУЛА РУКОДЕЛИЯ" Печатный журнал «Formula рукоделия» - https://clck.ru/3ApkGH Канал YouTube|FRTELEVISION - https://clck.ru
ФОРМУЛА РУКОДЕЛИЯ - выставка, журнал, ТВ's own profile description on YouTube

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About ФОРМУЛА РУКОДЕЛИЯ - выставка, журнал, ТВ

FRTELEVISION is the YouTube channel of Formula Rukodeliya, a craft exhibition project in Russia. Its videos are mainly reports from the exhibitions, interviews with designers and embroidery pattern makers, masterclasses, and short teasers. Uploads are frequent, around 48 in the last 90 days, and about half are Shorts with a median of roughly 400 views.

Viewers are mostly Russian-speaking adults interested in embroidery, sewing and handmade goods. These are estimates based on titles and topics, not platform analytics. The channel's own materials describe the organizer's book, paid courses and print magazine.

According to the Formula Rukodeliya website, the channel is part of a wider event business. Sponsored integrations are quoted at $150 to $250 per video, which works out to roughly $20 to $35 CPM on long-form median views and compares with the typical $10 to $30 CPM for paid ads. Brands selling craft supplies or event products should consider booking it.

Written from ФОРМУЛА РУКОДЕЛИЯ - выставка, журнал, ТВ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ФОРМУЛА РУКОДЕЛИЯ - выставка, журнал, ТВ can edit or remove this page at any time.

Questions about ФОРМУЛА

How much does FRTELEVISION charge for a sponsored video?

FRTELEVISION is quoted at $150 to $250 per sponsored video. The rate is based on its median of 400 views and is set as a range per video, not a fixed price, and terms are agreed directly with the channel.

What does FRTELEVISION post about on YouTube?

The channel posts reports from the Formula Rukodeliya craft exhibitions, interviews with designers, masterclasses, fashion show recordings and short event teasers. Most content is in Russian and is aimed at people who make things by hand.

How do I contact FRTELEVISION for a brand deal?

Contact details for FRTELEVISION unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and agree the terms there.

Similar creators

YouTube and other creators in craft exhibitions, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
handmade eventscraft exhibitions1.8k505$150–25037