Starbooked

Fryd (@fryd_app), a German garden planning app run by Fryd GmbH in Stuttgart, runs a YouTube channel with about 1,160 subscribers and 95 videos, mostly short clips with a median of about 317 views. It posts roughly eight videos a year, and sponsored integrations are budgeted at $150 to $250 per video.

Why brands book Fryd

German gardening audience reached through a clearly labeled, low-production app channel

  • Median of about 317 views per video across 95 uploads, with the top recent videos reaching around 1,800 views.
  • Roughly 1,160 subscribers, mostly German-speaking viewers interested in vegetable gardens.
  • Shorts-heavy catalog with 64 percent Shorts share, so placements are priced at the lower Shorts rate.
Best forgarden tools and seed brands targeting German hobby gardenersoutdoor and balcony gardening product launches
Watch forUpload pace has slowed to eight videos in the past year, and the channel is largely company-produced.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden70%
Technology & Computing15%
Food & Drink15%
Formats
short vertical clips, app explainer videos, behind-the-scenes updates
Tone
playful, informative
Language
German
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds, with occasional longer explainers of 2 to 3 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow to plan vegetable beds with companion plantingwhen to sow and plant specific vegetableshow to use the Fryd app for garden planning
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
55%women
45%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria5%
🇨🇭 Switzerland5%
🇬🇧 United Kingdom5%
LanguagesGerman 95%English 5%

Commercial

5%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
Fryd
Categories promoted
gardening apps
Affiliate links
No

The video 'GRWM: Ready für die Gemüsebeete | Anzeige' (March 2026) is labeled as an advertisement ('Anzeige'), which suggests a paid integration for the Fryd app, but the sponsor appears to be the channel's own company.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the recent titles; the channel covers gardening, fermentation, and app explainers.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.2k3170

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers34 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 178 days ago.

Wir führen dich sicher durch die Gartensaison Die App Fryd hilft dir bei der richtigen Beetplanung und sagt dir ganz genau, welche Pflanzen zueinander passen und wann du sie anpflanzen solltest. Den grünen Daumen kriegst du von uns – gärtnern darfst du selbst! Unsere Story Wir sind selbst ambitionierte Hobbygärtner:innen und haben schnell festgestellt: es gibt ihn nicht, den geilen Beetplaner. Also haben wir ihn selbst gemacht. Wer wir sind? Wir sind Gründer:innen, Tüftler:innen, Programmierer:innen aber auch Agrarbiolog:innen und Musiker:innen. Und wir haben richtig Bock, was zu reißen! Ein
Fryd's own profile description on YouTube

Are you Fryd? Claim or remove this profile.

About Fryd

Fryd (@fryd_app) is a German YouTube channel run by Fryd GmbH, the Stuttgart company behind the Fryd vegetable garden planning app. The channel posts short vertical clips, app explainers, and occasional longer interviews about companion planting, sowing times, and gardening projects such as its Fryd Lab citizen science work. Most content is in German, and the catalog is dominated by Shorts with a median length of about 51 seconds.

The channel has around 1,160 subscribers and a median of about 317 views per video. Based on that size and German-speaking content, the audience is likely to be hobby gardeners in Germany, though this is an estimate rather than platform data. Upload pace has slowed to roughly eight videos in the past year, and the company's own app is the main promoted product, with a clearly labeled ad in March 2026.

Brands considering a sponsored integration can expect a rate of about $150 to $250 per video, reflecting the Shorts-heavy mix. At that rate, the effective CPM works out to about $4 to $8 per 1,000 views for Shorts, versus $10 to $30 for typical paid ads. This channel suits German garden tool, seed, and outdoor product brands looking for a small, niche hobbyist audience.

Written from Fryd's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Fryd can edit or remove this page at any time.

Questions about Fryd

How much does Fryd charge for a sponsored video?

Fryd's estimated sponsored video rate is $150 to $250 per video, based on a median of about 317 views and a Shorts-heavy catalog. That range is calculated from the Starbooked rate rule and is not a quoted price. Contact details unlock on Starbooked for $0.80.

What does Fryd post about on YouTube?

Fryd posts short gardening clips, app explainers, and occasional longer videos about companion planting, sowing times, fermentation projects, and its Fryd Lab citizen science work. Most of the content is in German, and the channel is run by the team behind the Fryd garden planning app.

How do I contact Fryd for a brand deal?

Contact details for Fryd unlock on Starbooked for $0.80. The channel's website lists hello@fryd.app for general enquiries. Creators with a Starbooked boost can be booked directly through Starbooked.

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