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FT News Briefing, from the Financial Times newsroom, rundown of the most important global business and economic stories for the coming day. Roughly 1,000 episodes published on a weekday-morning cadence, typical length about 13 minutes (median 775 seconds). Estimated 5,000 to 25,000 downloads per episode (estimated). Estimated rate $90 to $625 per episode. Distinctive detail: a weekday cadence tied to the Financial Times brand.

Why brands sponsor FT News Briefing

Daily business briefing from the Financial Times, reaching an engaged finance-minded weekday audience

  • Published every weekday with roughly 1,000 episodes in the feed and a consistent morning slot.
  • Apple Podcasts rating of 4.4 from 518 ratings, with most ratings at five stars.
  • Short episodes around 13 minutes suit a single mid-roll host read without crowding the content.
Best forfinancial services and fintechB2B software and professional tools
Watch forPolitical and conflict-heavy news content may not suit lifestyle or consumer brands.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
News30%
Politics15%
Technology & Computing10%
Formats
news rundown, solo monologue, interview
Tone
informative, measured
Language
English
Production
Studio production
Typical length
11 to 15 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings_count of 518 maps to the 5,000 to 25,000 band; the show is well over two years old, so no band shift applies, and the high Podcast Index popularity and daily cadence support the upper half of the band.
Audience asks aboutWhat are the biggest business stories today?How will the bond market and interest rates affect my finances?What is happening with AI investment and regulation?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
35%women
65%men
Countries
🇬🇧 United Kingdom25%
🇺🇸 United States30%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Financial TimesAcast
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names only the Financial Times as publisher and Acast as host.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover geopolitics, elections and conflict (for example 'Houthis attack Riyadh airport') in a news register, with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 40 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

A rundown of the most important global business stories you need to know for the coming day, from the newsroom of the Financial Times. Available every weekday morning. Hosted on Acast. See acast.com/privacy for more information.
FT News Briefing's own show description from the podcast feed

Do you make FT News Briefing? Claim or remove this page.

About FT News Briefing

FT News Briefing is a weekday podcast from the Financial Times newsroom that rundown the most important global business stories for the coming day. The feed lists about 1,000 episodes, with the latest published on 17 October 2026, and the typical episode runs about 13 minutes. Apple Podcasts shows 518 ratings averaging 4.4 out of 5, and the show is listed under News and Business News.

The show is published under the Financial Times brand and hosted on Acast. Recent episodes cover bond markets, AI investment, US and European politics, and Middle East oil, in a news-briefing format. The feed names no individual hosts, so the Financial Times is the credited publisher.

Listeners are estimated at 5,000 to 25,000 downloads per episode, based on the Apple rating count and cadence (estimate). Named sponsors were not seen in the feed. A single host-read mid-roll is estimated at $90 to $625 per episode, and suits financial services and B2B brands seeking a business-minded audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. FT News Briefing can edit or remove this page at any time.

Questions about FT News Briefing

How much does FT News Briefing charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Rates are estimates and not published by the show.

What is FT News Briefing about?

FT News Briefing is a weekday podcast from the Financial Times newsroom that summarizes the most important global business and economic stories for the day, typically in about 13 minutes.

How do I contact FT News Briefing about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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