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美容研究家フミィ【前田文】

@fummyreface · JP · JA

美容研究家フミィ【前田文】 (@fummyreface) is a Japanese beauty channel covering skincare, makeup reviews and gadget talk. It has about 10,600 subscribers and median views near 2,100, with occasional Shorts spiking far higher. It uploads about twice a month. A sponsored integration is estimated at $150 to $250 per video. The channel also runs its own skincare brand, FUMMY REFACE.

Why brands book 美容研究家フミィ【前田文】

Experienced Japanese beauty reviewer with repeat cosmetics brand deals and clear PR labeling

  • Repeat sponsor KATE appears in about eight of the last 30 videos, all labeled as PR.
  • Median of about 2,100 views per video; one AliExpress Short reached about 524,000 views.
  • Posts roughly 21 videos a year, mixing long reviews and Shorts, so campaigns can use either.
Best forcosmetics launchesskincare productsconsumer gadgets and apps
Watch forMedian views are modest, mean views are inflated by two viral Shorts, and sponsored content is already frequent.

Brand fit report

Content

Topics, IAB taxonomy
Style & Fashion55%
Technology & Computing20%
Shopping25%
Formats
product reviews, live streams, Shorts
Tone
conversational, candid
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
10 to 13 minutes

Audience

Commercial intent80/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhether a new cosmetic is worth buyingskincare routines for acne and dry skinwhich camera or phone to buy
Age
25%18-24
35%25-34
27%35-44
13%45+
Gender
80%women
20%men
Countries
🇯🇵 Japan92%
Taiwan4%
🇺🇸 United States4%
LanguagesJapanese 97%English 3%

Commercial

50%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
KATEKaneboTAOAliExpressKlearlookBIMOBIMO
Categories promoted
cosmetics, apps, home goods, phone accessories
Affiliate links
Yes

Titles and descriptions such as '【ケイト2026新マスカラ&アイライナー】' carry '【提供】KATE(株式会社カネボウ化粧品)' PR disclosures, and TAO and BIMOBIMO videos include coupon or invite codes.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Beauty reviews and gadget videos such as 'Apple iPhone 18 Pro開封' contain no flagged material in the last 30 titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube11k2.1k5

Benchmark score: 31 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers24 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 28 days ago.

【絶賛更新中‼︎】元男の娘の美容研究家フミィこと前田文が正しい美容をシンプルに教える美容チャンネルです。容姿は女性ですが性別は男性のトランスジェンダーです。「美容研究家」兼「化粧品会社代表」も務めています。2015年に自らが研究して作り上げたスキンケアコスメを企画・開発し、化粧品会社FUMMY REFACE(フミーリフェイス)を展開。Webメディアを中心に発信し、複数の美容メディア記事に掲載・監修経験あり。テレビ出演や雑誌などにも登場する等美容家として幅広く活動しています。 ※お仕事のご依頼等➡︎ info@fummyreface.com
美容研究家フミィ【前田文】's own profile description on YouTube

Are you 美容研究家フミィ【前田文】? Claim or remove this profile.

About 美容研究家フミィ【前田文】

美容研究家フミィ【前田文】 (@fummyreface) is a Japanese beauty channel. It posts long reviews of cosmetics and skincare, pre-release product previews, live streams about cameras and phones, and short promotional clips. The creator also runs the skincare brand FUMMY REFACE and lists a business email in the channel description.

The channel has about 10,600 subscribers and a median of about 2,100 views per video. A few Shorts for AliExpress reached far higher, so the mean is not a reliable guide. Audience figures here are estimates: viewers are most likely Japanese-speaking women interested in affordable beauty. Roughly half the recent videos carry sponsorship disclosures, mainly from KATE, with TAO, AliExpress and app promotions also seen.

A sponsored integration is estimated at $150 to $250 per video. The standard rate of $20 to $35 per 1,000 views, against $10 to $30 for paid ads, is below the minimum at this size, so the floor applies. Beauty, skincare and consumer tech brands aiming at Japan should book it.

Written from 美容研究家フミィ【前田文】's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 美容研究家フミィ【前田文】 can edit or remove this page at any time.

Questions about 美容研究家フミィ【前田文】

How much does 美容研究家フミィ【前田文】 charge for a sponsored video?

Estimated at $150 to $250 per video. The standard $20 to $35 per 1,000 median views (about 2,100) falls under the minimum, so the floor applies. Paid ads typically run $10 to $30 CPM.

What does 美容研究家フミィ【前田文】 post about on YouTube?

Japanese-language beauty content: skincare and makeup reviews, pre-release cosmetics previews, luxury bag and gadget talk, live streams, and short promotional clips for apps and shopping sites.

How do I contact 美容研究家フミィ【前田文】 for a brand deal?

Contact details unlock on Starbooked for $0.80. A business email is also listed on the channel, and boosted creators can be booked directly through Starbooked.

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