Starbooked

Funkelfaden (@funkelfaden) is a German DIY channel run by Julia, a Berlin-based blogger who has published free sewing and craft tutorials since 2011, according to her website. The channel has about 34,500 subscribers, a median of 930 views per video, and uploads roughly one video a week, mostly Shorts. Sponsored Plotter and Cricut tutorials appear regularly, with rates of $150 to $250 per Short.

Why brands book Funkelfaden

German DIY channel with a ready craft audience for Plotter and Cricut brands

  • Median of 930 views per video across about 30 recent uploads
  • About 50 uploads in the past year, roughly one video per week
  • Recent sponsored reviews of xTool, LaserPecker and Cricut products
Best forcraft machine and plotter brandsDIY material and hobby supply brands
Watch forMetrics show no sponsorship, but most recent descriptions are labeled Werbung; confirm disclosure terms.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Home & Garden20%
Family & Relationships10%
Formats
short vertical tutorials, step-by-step craft demos, product test clips
Tone
friendly, practical
Language
German
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.9%
Likes and comments per view on recent videos
Audience asks aboutwhich plotter or laser machine to buywhere to download the free templatehow to make the project step by step
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
70%women
30%men
Countries
🇩🇪 Germany80%
🇦🇹 Austria10%
🇨🇭 Switzerland5%
LanguagesGerman 100%

Commercial

65%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
xToolLaserPeckerCricut
Categories promoted
craft machines, laser engravers, heat presses
Affiliate links
Yes

The video 'NEU - 3in1 WonderPress von xTool' is labeled 'werbung' and reviews a named product; many other recent descriptions carry 'Werbung' labels and Amazon affiliate links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the recent titles; the Halloween and children's craft videos are suitable for family audiences.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube35k93023
Instagram–––

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days23 / 30
Reach Followers on the main platform7 / 20

Recent videos

Last three uploads, latest 1 days ago.

Funkelfaden ist ein DIY-Blog mit gratis Nähanleitungen und kostenlosen Bastelanleitungen. Du findest Freebooks zum Nähen und Schnittmuster für Taschen, Kleider und vieles mehr, aber auch eine Vielzahl an Anleitungen zum Basteln für die ganze Familien. Insgesamt gibt es mehr als 250 Näh- und Bastelanleitungen für jeden Anlass. Sowohl zum Basteln für Weihnachten, Geschenke nähen, also auch nachhaltige DIYs rund um Upcycling und Garten findest du Tutorials. Die Webseite mit den Druckvorlagen zu den Anleitungen findest du hier: https://funkelfaden.de Funkelfaden Newsletter: https://bit.ly/3qOI
Funkelfaden's own profile description on YouTube

Are you Funkelfaden? Claim or remove this profile.

About Funkelfaden

Funkelfaden is a German DIY channel that publishes short tutorials on plotting, sewing, crafting and seasonal decorations. According to the creator's website, the blog has offered free sewing and craft instructions since 2011, and the YouTube channel reflects that focus with mostly vertical Shorts under a minute long.

The audience is estimated to be German-speaking and mostly women between 25 and 44, with the largest share in Germany. Viewer intent centers on which machine to buy and where to get the free templates. These demographics are estimates, not platform-verified figures.

Brands booking Funkelfaden get Plotter and Cricut product demos, and recent videos carry sponsored labels for xTool, LaserPecker and Cricut products. Rates are $150 to $250 per Short given a median of 930 views, roughly $20 to $35 per 1,000 views in CPM terms, which compares with $10 to $30 CPM for paid ads.

Written from Funkelfaden's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Funkelfaden can edit or remove this page at any time.

Questions about Funkelfaden

How much does Funkelfaden charge for a sponsored video?

Funkelfaden charges an estimated $150 to $250 per sponsored Short, based on a median of 930 views and a CPM of $20 to $35 per 1,000 views. Rates are estimates and should be confirmed directly with the creator before booking.

What does Funkelfaden post about on YouTube?

Funkelfaden posts short German-language DIY tutorials on plotting, sewing, crafting and seasonal decorations. Recent uploads include Halloween crafts, Cricut and plotter projects, and free template downloads linked from the website.

How do I contact Funkelfaden for a brand deal?

The creator's website lists kontakt@funkelfaden.de as the contact address. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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