Game of Bricks (@gameofbricks), a US-registered channel that makes LED lighting kits for LEGO sets, has about 4,700 subscribers and 2.7 million total views. Median views sit near 183, with 52% of recent uploads being Shorts. It posts about 50 videos a year. Rates run $4 to $8 per 1,000 median views, so about $150 to $250 per video.
Family-friendly LEGO lighting channel with strong short-form reach
- Median of 183 views per video, with a 90th percentile near 439 views
- About 52% of recent uploads are Shorts, typically under 60 seconds
- Roughly 50 uploads in the past year, with 20 in the last 90 days
Brand fit report
Content
- Formats
- product showcase videos, short promotional clips, build and lighting demos
- Tone
- enthusiastic, informative
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- LEGO lighting kits, LEGO sets
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own LED light kits, which are product listings rather than third-party sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos cover LEGO sets and lighting kits, including titles such as 'LED Light Kit for LEGO® Mayor Manor 11383', with no concerning content in the recent uploads.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 26 / 100
Public rule, same for everyone. How it works.
Recent videos
▶LED Light Kit for LEGO® Holiday House 11387 · 104 views
▶Light Kit for LEGO® Avengers: Doomsday New Avengers Tower 76 · 84 views
▶LED Light Kit for LEGO® Christmas Stocking 40958 · 44 viewsLast three uploads, latest 2 days ago.
Born from a passion for LEGO, Game of Bricks was conceived when its founder had a moment of inspiration. While marveling at the beautifully lit London Tower Bridge during the festive season, he envisioned the same captivating illumination on the LEGO Tower Bridge 10214 set. Driven by this vision, he set out to replicate the enchanting lights on the LEGO model, ultimately leading to the creation of the Game of Bricks Company. Follow the OFFICIAL GAME OF BRICKS channels: __ Website: https://gameofbricks.eu/ Instagram: https://www.instagram.com/gameofbrickseu/ Facebook: https://www.facebook.com
About Game of Bricks
Game of Bricks (@gameofbricks) is a US-registered YouTube channel that creates videos about LED light kits for LEGO sets. Its founder started the business after lighting the LEGO Tower Bridge 10214 set to match the illuminated London Tower Bridge. Website copy describes the company as a premium LEGO lighting brand.
The channel posts about 50 videos a year, mostly short product showcases under 60 seconds, with more than half of recent uploads in the Shorts format. Median views are around 183 per video. Audience composition is an estimate based on channel topic and public signals, not measured analytics, and likely skews toward adult LEGO hobbyists in English-speaking markets.
Brands sponsoring a video typically pay $150 to $250 per video, roughly $4 to $8 per 1,000 median views because of the Shorts-heavy mix. That compares with paid ad CPMs of $10 to $30. Toy, hobby and LED accessory brands looking for focused, low-cost placements should consider this channel.
Written from Game of Bricks's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Game of Bricks can edit or remove this page at any time.
Questions about Game
How much does Game of Bricks charge for a sponsored video?
Based on public metrics, a sponsored integration is estimated at $150 to $250 per video. The channel's median of about 183 views and Shorts-heavy format justify the lower per-1,000-view rate. Confirm current pricing directly with the creator, since no public rate card was found.
What does Game of Bricks post about on YouTube?
The channel posts short videos about LED light kits for LEGO sets, usually showcasing a specific set with lighting installed. Recent examples include lighting kits for the LEGO Donkey Kong Arcade 72051 and the Jaguar E-Type 11381. Most uploads are under a minute, and many are Shorts.
How do I contact Game of Bricks for a brand deal?
Contact details unlock on Starbooked for $0.80. The creator's website also has a contact page at gameofbricks.eu. Boosted creators can be booked through Starbooked directly.