SQOOLTVゲーム研究室
Kenji Kato (@gamestudylab), based in Japan, runs the SQOOL TV game lab channel covering game industry business, market research and indie development. The channel has about 8,400 subscribers and a median of roughly 2,100 views per video, posting about seven videos a year. Sponsored integrations would cost about $150 to $250 per video.
Japanese game industry analyst reaching developers and publishers
- Median of about 2,079 views per video across the last 30 uploads
- About 8,400 subscribers and a channel total of roughly 416,700 views
- Shorts make up 52% of uploads, giving a low-cost short-form option
Brand fit report
Content
- Formats
- live streams, short commentary videos, event recaps, interviews
- Tone
- analytical, informal
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 8 to 25 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers game industry business and development with no flagged material; one video discusses a change of prime minister in relation to Japan-China relations, a low-level political mention.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent videos
▶SHIBA GAME AWARD 2026 SUMMER【最終選考31タイトルを生配信でご紹介！】 · 743 views
▶【Sill Cats】猫の常駐アプリを出したらまさかのヒット！失敗した事や意外な国でウケた話まで、リリース後の裏側をお話 · 5k views
▶「都市伝説解体センター」の大ヒットから、AIで誰でもゲーム制作ができる時代まで 昨今のインディーゲーム界隈事情を振り返る · 2.4k viewsLast three uploads, latest today.
ゲームに関する、ちょっとゲーム業界よりの情報をお届けするチャンネルです。 台湾、ベトナム、インド、フィンランド、中国、などなど、世界中の様々な国を歩き回って得たゲームの市場情報や、ゲームの収益化方法、マーケティング、ゲーム開発のポイント、など、独自の取材と経験に基づく動画を上げていきます。 ◆SQOOL代表加藤のプロフィール◆ 株式会社SQOOL代表取締役 株式会社ウォーターメロン代表取締役 WingWinkWorks合同会社代表社員 2013年よりゲーム情報サイト「SQOOL.NET」を運営。2023年、ゲーム開発会社Kiverse Game Studioをベトナムハノイに設立。2024年、ゲーム開発会社WingWinkWokrsを東京に設立。その他、ゲーム関連事業を複数運営。 SHIBA GAME AWARD主催。Your Game Studio代表。 中国、台湾、オランダ、フィンランド、ベトナムなどの国で、ゲームイベントやゲーム開発者への取材経験から得た知見を生かして、日本ゲームの海外展開サポートや、海外ゲームの日本展開サポートなどを実施。 ---------------------------------------------- ■SQOOLNETゲーム研究室 https://sqool.net/ ■twitter https://twitter.com/kenj
About SQOOLTVゲーム研究室
SQOOL TV ゲーム研究室 is a Japanese-language channel run by Kenji Kato (@gamestudylab), who posts analysis of game markets, monetization, marketing and indie development. Videos range from short Shorts commentary to long event recaps and interviews. Most viewers are likely Japanese adults in their twenties to forties who follow the game industry, though this is an estimate from the content and not measured data.
The channel publishes about seven videos a year and has a median of roughly 2,100 views per video. Kato also runs the SHIBA GAME AWARD and the SQOOL.NET game site, and the channel has promoted his own Steam release. Sponsored integrations would cost about $150 to $250 per video, which works out to roughly $20 to $35 per 1,000 median views on long-form content and is a fair comparison with paid ads at a $10 to $30 CPM.
This channel suits game engine providers, indie publishers and marketing services that want to reach Japanese developers and industry watchers.
Written from SQOOLTVゲーム研究室's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SQOOLTVゲーム研究室 can edit or remove this page at any time.
Questions about SQOOLTVゲーム研究室
How much does Kenji Kato charge for a sponsored video?
Based on the channel's median of roughly 2,100 views and a rate of $20 to $35 per 1,000 median views for long-form content, a sponsored integration would cost about $150 to $250 per video. Rates are estimates from public channel data and should be confirmed directly with the creator.
What does Kenji Kato post about on YouTube?
The channel covers game industry business, including market research from several Asian countries, game monetization, marketing, and indie development. It also includes event coverage such as the SHIBA GAME AWARD and interviews with developers. Content is in Japanese.
How do I contact Kenji Kato for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile for booking options.
Similar creators
YouTube and other creators in game industry business, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Digital Sun Games@digitalsungames | indie video gamesgame marketing | 2.3k | 1.3k | $150–250 | 71 |
Nerd Chomp@nerdchomp · US | indie game developmentgame devlogs | 13k | 8.6k | $170–300 | 61 |
Steve Ibsen@steveibsen · US | cat videosshort animation | 48k | 30k | $600–1060 | 60 |
Studio 346@_studio346 · US | railroad simulationindie game development | 23k | 17k | $340–590 | 60 |
Code4Broke@code4broke · CA | indie game developmentunity devlogs | 34k | 40k | $800–1400 | 58 |
SnoutUp@snoutup | indie game developmentroblox games | 2k | 1.2k | $150–250 | 58 |