Starbooked

Gavin Joyce (@gavinjoyce) is a software developer and YouTuber based in Ireland who makes programming tutorials on Ember.js, Tailwind CSS, Node.js and music hardware. His channel has about 4,000 subscribers and a median of roughly 2,100 views per video. He has been inactive since 2020, so he has no recent uploads. Estimated rate: $150 to $250 per video for a sponsored integration, based on his median views.

Why brands book Gavin

Developer tutorial channel with a 2,100 median view audience in web tooling

  • About 4,010 subscribers and 242,868 lifetime views across 20 videos
  • Median of 2,117 views and a 90th percentile of 15,516 views per video
  • Single tutorials reached 166,897 views, showing reach for well-timed UI build content
Best fordeveloper tools awarenessweb framework and UI library campaigns
Watch forNo uploads in over five years, so the channel is currently dormant and unsuitable for ongoing campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing85%
Software Development10%
Music5%
Formats
long-form screencast tutorial, live coding walkthrough, short hardware demo
Tone
technical, instructive
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 60 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement2.3%
Likes and comments per view on recent videos
Audience asks abouthow to build a specific UI component with Tailwind CSShow to structure an Ember.js applicationhow to automate or control hardware from Node.js
Age
20%18-24
45%25-34
25%35-44
10%45+
Gender
20%women
80%men
Countries
🇺🇸 United States30%
🇬🇧 United Kingdom15%
🇮🇳 India10%
🇩🇪 Germany5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is software tutorials and music projects with no concerning material in the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4k2.1k0
X–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 2145 days ago.

https://twitter.com/gavinjoyce
Gavin Joyce's own profile description on YouTube

Are you Gavin Joyce? Claim or remove this profile.

About Gavin Joyce

Gavin Joyce is an Irish software developer who runs a small YouTube channel of programming tutorials, with a focus on Ember.js, Tailwind CSS and Node.js. His videos are long, screen-recorded builds, such as rebuilding a messenger UI with Tailwind CSS and a multi-part drum machine series. The channel has about 4,010 subscribers, a median of roughly 2,117 views per video and a 90th percentile near 15,500 views.

The audience is likely made up of front-end and web developers, with an estimated skew toward men aged 25 to 44 and a large share from English-speaking countries. No sponsorships were found, and the channel has not published since 2020. Estimated sponsored rate is $150 to $250 per video, which equals a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads.

This profile suits developer tool brands looking for a niche technical audience, though the inactivity makes it a poor fit for ongoing work.

Written from Gavin Joyce's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Gavin Joyce can edit or remove this page at any time.

Questions about Gavin

How much does Gavin Joyce charge for a sponsored video?

Based on a median of about 2,100 views, the estimated rate is $150 to $250 per video, which is a CPM of $20 to $35 per 1,000 views. That range is higher than typical paid ad CPM of $10 to $30, but the channel's recent inactivity should be considered before booking.

What does Gavin Joyce post about on YouTube?

Gavin Joyce posts long programming tutorials on web development, with a focus on Ember.js and Tailwind CSS. He also covers Node.js, MIDI hardware control and some music projects. His most viewed videos show how to rebuild real product interfaces step by step.

How do I contact Gavin Joyce for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, but Gavin Joyce's channel has no uploads since 2020, so confirm he is still active before sending a brief.

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