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GEAR:30 is the BLISTER podcast about outdoor gear, covering skis, footwear, sports watches and product design through reviewer and industry guest interviews. It has 417 episodes on a weekly cadence, typical length around 53 minutes, with an estimated 2,000 to 8,000 downloads per episode (estimate). Estimated rate is $40 to $200 per episode for a host-read mid-roll.

Why brands sponsor GEAR:30

Engaged outdoor gear buyers listening to in-depth, weekly reviewer discussions

  • 807 Apple ratings averaging 4.9 stars signal a loyal listener base.
  • Weekly episodes of roughly 53 minutes give sponsors a long, attentive listen.
  • Discussions cover skis, footwear and watches, matching purchase-intent categories.
Best foroutdoor equipment brandsski and snow gearsports watches and footwear
Watch forDownload estimates are inferred from ratings, not published, and the show is run by a gear publisher that may favor its own partners.

Brand fit report

Content

Topics, IAB taxonomy
Outdoor Recreation60%
Sports Equipment30%
Technology & Computing10%
Formats
interview, reviewer roundtable, buyer's guide discussion
Tone
technical, enthusiastic
Language
English
Production
Clean, edited audio
Typical length
35 to 55 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: Apple ratings_count of 807 (band 200 to 1,000 suggests 5,000 to 25,000, adjusted down for a 9-year-old show with 417 episodes accumulating ratings and a single-brand publisher), Acast hosting, weekly cadence, and Podcast Index popularity of 9.
Audience asks aboutWhich skis or boots are worth buying this seasonHow gear is tested and evaluatedWhat new technology is changing outdoor equipment
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
30%women
70%men
Countries
🇺🇸 United States50%
🇨🇦 Canada15%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
BLISTER
Categories promoted
outdoor gear, skiing equipment, footwear, sports watches
Affiliate links
No

No sponsor mentions found in the feed; the show is published by BLISTER, which runs a gear review site and recommended shops.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Feed carries an explicit flag and episode titles such as 'Gear Gossip, Hot Takes, & Controversy' suggest adult language is possible.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 96 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

GEAR:30 is the podcast from BLISTER that dives deep into the details of the most interesting and innovative outdoor gear. You'll hear Blister reviewers discuss the gear they're testing, as well as product designers, professional athletes, and some of the gear-obsessed folks from our recommended shops weigh in on gear trends and the equipment they’ve been most impressed with. If you love outdoor…
GEAR:30's own show description from the podcast feed

Do you make GEAR:30? Claim or remove this page.

About GEAR:30

GEAR:30 is a weekly podcast from BLISTER that examines outdoor gear in depth. Episodes feature BLISTER reviewers, product designers, professional athletes and gear specialists discussing skis, footwear, sports watches and emerging equipment trends. The feed lists 417 episodes with a weekly cadence and a median length of about 53 minutes, according to the RSS feed.

The show is published by BLISTER and hosted on Acast. The BLISTER website describes the company as a gear review publication. The feed names no individual host, so host attribution is left blank. Apple Podcasts shows 807 ratings averaging 4.9 stars.

Based on estimates from ratings and hosting signals, listeners are likely outdoor enthusiasts, mostly in the United States, with a majority of men aged 25 to 44. These are estimates, not published data. No sponsors appear in the feed. An estimated 2,000 to 8,000 downloads per episode suggest a host-read mid-roll rate of about $40 to $200 per episode, a range that buys a presence in a detailed, high-intent gear audience. Outdoor equipment brands seeking engaged buyers should consider this show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. GEAR:30 can edit or remove this page at any time.

Questions about GEAR:30

How much does GEAR:30 charge for a podcast sponsorship?

Rates are estimated at $40 to $200 per episode for a host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode. Confirm current pricing with the show.

What is GEAR:30 about?

GEAR:30 is a weekly BLISTER podcast about outdoor gear. Episodes cover skis, footwear and sports watches through reviewer and industry guest discussions.

How do I contact GEAR:30 about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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