Starbooked

General Motors Jeff

@generalmotorsjeff · CA · EN

General Motors Jeff (@generalmotorsjeff), a Canada-based car and truck reviewer, makes walkarounds, first looks and news on GM vehicles from Chevrolet, GMC, Buick and Cadillac. The channel has about 44,300 subscribers and a median of roughly 5,200 views per video, uploading about one video a week. Sponsored integrations are estimated at $150 to $250 per video for short clips and $600 to $1,200 for long-form reviews.

Why brands book General

Engaged GM truck audience with strong first-look reach on new model launches

  • Median of about 5,200 views per video across the last 30 uploads
  • Top recent first look reached 124,008 views on the 2027 Sierra AT4X
  • Roughly 13 uploads in the past year, with 7 in the last 90 days
Best forautomotive accessoriesvehicle product launchestires and off-road gear
Watch forMedian views are modest and most reach comes from a few launch-day spikes.

Brand fit report

Content

Topics, IAB taxonomy
Automotive85%
Vehicles15%
Formats
walkaround, first look, news breakdown, short-form clip
Tone
enthusiastic, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 2 minutes for most uploads, with occasional 8 to 11 minute first drives

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.5%
Likes and comments per view on recent videos
Audience asks aboutwhich trim level to buyhow the new model compares to the previous yearwhat the off-road capability and towing specs are
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
20%women
80%men
Countries
🇺🇸 United States60%
🇨🇦 Canada25%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is vehicle reviews and news with no flagged themes in recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube44k5.2k7

Benchmark score: 30 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days7 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest 14 days ago.

Hi, my name is Jeff Hunter, or as I am better known on YouTube, General Motors Jeff! My goal with this channel is to bring you all of the GMC, Chevrolet, Buick, and Cadillac, NEWS, WALKAROUNDS, INFO and TIPS. Clearly focusing on the GM TRUCKS…. If you have any GM related questions or video requests, please comment and let me know!! Thanks for stopping by, and I hope you were able to learn something from viewing the videos on my channel! **Willing to work for brands** If interested, email: generalmotorsjeff@outlook.com
General Motors Jeff's own profile description on YouTube

Are you General Motors Jeff? Claim or remove this profile.

About General Motors Jeff

General Motors Jeff (@generalmotorsjeff) is a Canadian YouTube creator who covers GM vehicles, including Chevrolet, GMC, Buick and Cadillac. He posts walkarounds, first looks, spotted-in-the-wild clips and news on new model years and trims. Most uploads are short, often under two minutes, with occasional longer first drives. Uploads run about one video a week.

The channel has roughly 44,300 subscribers and a median of about 5,200 views per video, with a few launch videos reaching six figures. Audience composition is estimated rather than measured; it likely skews toward truck owners and car shoppers in the United States and Canada. The channel shows no sponsorship disclosures in recent uploads.

Sponsored integrations are estimated at $150 to $250 per short video and $600 to $1,200 for longer reviews, based on a $20 to $35 CPM against median views. That is a higher CPM than the typical $10 to $30 paid-ad range, so the channel suits brands that want a focused enthusiast audience rather than broad reach.

Written from General Motors Jeff's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. General Motors Jeff can edit or remove this page at any time.

Questions about General

How much does General Motors Jeff charge for a sponsored video?

Estimated rates are $150 to $250 per short video and $600 to $1,200 per longer review, based on a $20 to $35 CPM against median views of about 5,200. Rates are estimates, not published by the creator, and should be confirmed in a direct conversation.

What does General Motors Jeff post about on YouTube?

He posts walkarounds, first looks, news and spotted-vehicle clips about GM brands, with a clear focus on trucks such as the Sierra, Silverado and Yukon. Most videos are short and filmed on camera, with occasional longer first drives.

How do I contact General Motors Jeff for a brand deal?

The creator lists generalmotorsjeff@outlook.com in the channel description as a contact for brand work. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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