George Laing (@george_laing), a London-born creator now based in Mussomeli, Sicily, documents renovating and selling abandoned one-euro houses. His channel has about 3,600 subscribers and a median of roughly 1,500 views per video, with around one upload a month. Sponsored integrations are estimated at $150 to $250 per video. Best suited to Italian property and home renovation brands.
Reach UK and US buyers researching Italian property and renovation.
- Median of roughly 1,500 views per video across 19 uploads
- Top video reached 36,735 views on a Sicily renovation update
- Real estate and home renovation focus, with a 16% sponsored share
Brand fit report
Content
- Formats
- property tour, renovation vlog, listing showcase
- Tone
- candid, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 3 minutes for listings, 8 to 16 minutes for renovation updates
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- real estate, property services
- Affiliate links
- No
The video 'I bought a second house for 1 Euro!' promotes a discount code for a paid Italy property offering, and the channel description lists collaboration enquiries; no named third-party brands were detected.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is property tours and renovation vlogs with no flagged themes in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.6k | 1.5k | 0 |
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶A BRAND NEW 1€ TOWN IN SICILY🥁🇮🇹… Valledolmo! 🌞 · 915 views
▶I moved from London to Sicily! 📈 · 1.8k views
▶My first 1€ House Update in Mussomeli, Sicily (Full tour) | · 5.6k viewsLast three uploads, latest 198 days ago.
Building Communties. Together. 📬 Collaborations, media, or renovation enquiries: hello@georgelaing.com 📱 Instagram: @george_laing_ 🌐 Website: www.GeorgeLaing.com
About George Laing
George Laing is a creator who documents buying, renovating and selling abandoned one-euro houses in Mussomeli, Sicily. His videos mix property listing showcases with longer renovation updates and personal vlogs about relocating from London to Italy.
The channel has about 3,600 subscribers and a median of roughly 1,500 views per video, with one to two uploads a month. Viewers are likely prospective property buyers and expats, mostly from the UK, the US and Italy; these audience estimates are inferred from the content rather than measured. Brand work appears limited to a 16% sponsored share and a property-related discount code.
At an estimated $150 to $250 per video, sponsored integrations cost roughly $100 to $170 per 1,000 median views on this scale, a CPM well above the $10 typical of paid ads. Brands in property services, relocation or renovation supplies who want a niche, engaged audience should book George.
Written from George Laing's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. George Laing can edit or remove this page at any time.
Questions about George
How much does George Laing charge for a sponsored video?
George Laing's estimated rate is $150 to $250 per sponsored video, based on his median views of about 1,500. This is an estimate computed from channel metrics, not a published rate card, so confirm the price directly with him before planning a campaign.
What does George Laing post about on YouTube?
George Laing posts about buying and renovating one-euro houses in Mussomeli, Sicily. His channel includes property listing showcases, renovation progress updates and vlogs about moving from London to Italy.
How do I contact George Laing for a brand deal?
George Laing lists a collaboration email on his channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in italian property, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
miss vong@miss_vong · UA | daily vlogslife in hungary | 98k | 54k | $1090–1910 | 100 |
ToSieNieUuuda@tosienieuuuda · PL | rural lifehouse renovation | 78k | 83k | $1660–2900 | 87 |
Xây nhà trọn gói cải tạo nhà phố thi công nội thất@centacoltd · VN | home constructioninterior design | 1.4k | 902 | $150–250 | 80 |
Australia Best Study@australiabeststudy · AU | study in australiaworking holiday | 28k | 9.2k | $180–320 | 77 |
Zayn Rodondi@rodondi_pinoy | filipino cultureexpat life | 8.2k | 2.2k | $150–250 | 65 |
Malin and Jakob@malinandjakob · AE | real estate investingexpat life | 8.7k | 4.8k | $150–250 | 59 |