Gerber Gear (@gerbergear), a United States knife and multi-tool brand with about 63,800 subscribers and roughly 2,400 median views, posts mostly short product clips, about 50 uploads a year. Sponsored integrations for the channel's Shorts-heavy output are estimated at $150 to $250 per video, with the channel's own brand content shown as the main output.
Knife and multi-tool brand channel with a steady outdoor and hunting audience
- About 63,800 subscribers and 20.8 million lifetime views on the channel
- Median of about 2,400 views per Short across the last 30 uploads
- Roughly 50 uploads in the past year, with 32 in the last 90 days
Brand fit report
Content
- Formats
- short product demonstrations, brand product spotlights, promotional offers
- Tone
- rugged, direct
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- knives, multi-tools, camp cookware
- Affiliate links
- No
The channel's recent videos are brand-owned product promotions, with no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Product clips show knives and hunting tools, with no profanity or adult content seen; 'Forefront' is a hunting knife demonstration, so violence rates medium for imagery of blades and game.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 48 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 1 days ago.
For over 85 legendary years, Gerber has designed knives and multi-tools that stand up to the hardest use and are always there when it matter most. Field tested by the military, first responders, hunters, backpackers, kayakers, and more. Gerber's collection of durable multi-tools, camp cookware, fixed and folding pocket knives are built to never flinch. All backed by the Gerber Guarantee. Website: http://www.gerbergear.com Instagram: https://www.instagram.com/gerbergear/ TikTok: https://www.tiktok.com/@gerbergear Facebook: https://www.facebook.com/GerberGear Subscribe to this channel for up
About Gerber Gear
Gerber Gear is the official YouTube channel of Gerber, a knife and multi-tool brand with more than 85 years of history. The channel posts short product clips, typically under a minute, showing knives, multi-tools, and camp cookware, with new uploads several times a month. Most of the content is brand-owned, and the channel reports about 63,800 subscribers and a median of roughly 2,400 views per video.
The likely audience is US-based hunters, campers, and everyday carry enthusiasts, mostly men, though these demographic figures are estimates rather than channel-reported data. Sponsored integrations are not seen in the recent videos. Based on the rate rule, a sponsored Short would be priced around $150 to $250, which works out to a CPM of about $20 to $35 per 1,000 views, well above typical paid-ad CPMs of $10.
Brands in outdoor, hunting, and knife categories who want a tightly targeted audience should consider this channel.
Written from Gerber Gear's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Gerber Gear can edit or remove this page at any time.
Questions about Gerber
How much does Gerber Gear charge for a sponsored video?
Based on the channel's median Shorts views of about 2,400, a sponsored Short is estimated at $150 to $250 per video. Rates are estimates derived from the Starbooked rate rule, not published prices, so confirm directly with the creator.
What does Gerber Gear post about on YouTube?
Gerber Gear posts short product clips of its knives, multi-tools, and camp cookware, often under a minute. Videos highlight hunting, camping, and everyday carry use, along with brand campaigns and seasonal promotions.
How do I contact Gerber Gear for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile to see whether this channel is available for booking.
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