Starbooked

Gix Lab (@gixlab) is a Russian-language technology channel from Russia covering gadgets, iPhone and Android news, and quick life hacks. With about 12,600 subscribers and roughly 2,200 median views, it posts about 28 videos per quarter. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Gix

Russian-speaking iPhone and gadget audience reached through short, frequent tech tips

  • Median views of about 2,170 per video across 687 uploads
  • Roughly 28 uploads in the last 90 days keeps brands visible
  • Shorts make up 84% of uploads, averaging about 38 seconds
Best forsmartphone accessory launcheselectronics retail promotionsapp or utility awareness in Russian-speaking markets
Watch forEngagement is modest and the channel's own store promotion may compete with third-party sponsors.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing70%
Consumer Electronics20%
Humor10%
Formats
vertical short tips, short product clips, long-form device reviews
Tone
informative, casual
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutwhich iPhone or Android model to buyhow to use a specific iPhone settingwhether to update iOS
Age
30%18-24
35%25-34
22%35-44
13%45+
Gender
40%women
60%men
Countries
Russia90%
Kazakhstan5%
Belarus5%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
online electronics retail
Affiliate links
No

Several recent Shorts promote the Gix.ru online store (for example 'Гаджеты покупайте здесь: Gix.ru'), which appears to be the channel's own retailer, though no formal sponsorship disclosures were found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is consumer technology and light humor; no flagged topics were identified in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube13k2.2k28

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers22 / 50
Activity Uploads in the last 90 days28 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 2 days ago.

Купить гаджеты здесь: Gix.ru Техно-новости, главные новинки мира гаджетов и лайфхаки, которые облегчат жизнь юзеров. Все это и не только в одном месте. GiX Lab — это медиа для тех, кто хочет быть в курсе всех событий в мире технологий. Сотрудничество: info@gixlab.ru
Gix Lab's own profile description on YouTube

Are you Gix Lab? Claim or remove this profile.

About Gix Lab

Gix Lab is a Russian-language technology channel that publishes frequent short videos on iPhone tips, gadget news, and quick device hacks, with occasional longer reviews such as Pixel and Fitbit tests. The channel has about 12,600 subscribers and 687 uploads since 2022, and most videos are under a minute long. Viewers appear to be Russian-speaking adults interested in smartphones and consumer electronics. These audience details are estimates based on the channel's content and metadata.

Because the channel's median view count is about 2,170, sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM on the median view count. Paid social ads typically run at $10 to $30 CPM, so the channel is priced at the upper end of that range. Brands in consumer electronics and smartphone accessories seeking Russian-speaking buyers should consider it.

Written from Gix Lab's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Gix Lab can edit or remove this page at any time.

Questions about Gix

How much does Gix Lab charge for a sponsored video?

Gix Lab's sponsored integrations are estimated at $150 to $250 per video, based on a median of about 2,170 views on Shorts-heavy uploads. Actual rates are set by the creator and may vary by format and length.

What does Gix Lab post about on YouTube?

Gix Lab posts Russian-language videos about iPhone tips, smartphone news, gadget reviews, and quick life hacks. Most uploads are short vertical clips, with occasional longer reviews of new devices.

How do I contact Gix Lab for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. The channel's listed business address is info@gixlab.ru, which becomes available after unlocking.

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