Go Gray Be CHIC
Go Gray Be Chic (@gograybechic), a US-based channel run by Sharron Miles, publishes gray hair, style and confidence content for women over 40. With about 19,800 subscribers and median views near 430, uploads run roughly one video a week. Sponsored integrations are quoted at $150 to $250 per video.
Reach women over 40 who are rebuilding their style around gray hair
- Audience is about 95% women, with an estimated 65% aged 45 and older.
- Median views near 430 per video, with top videos reaching 2,000 to 6,700 views.
- Sponsored rate of $150 to $250 per video is well below typical beauty-creator fees.
Brand fit report
Content
- Formats
- talking-head advice videos, short-form Shorts, transformation and spotlight stories
- Tone
- encouraging, polished
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 4 to 8 minutes for long-form, under 40 seconds for Shorts
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- own digital products (gray hair guide ebook), own apparel line, travel booking
- Affiliate links
- Yes
The channel promotes its own ebook and apparel shop; a short video titled 'Puma did their thing with these' appears to feature a Puma sneaker with a product mention.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover hair care, style and confidence with no flagged content; a video on wearing a bikini at 54 is body-positive and not explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 20k | 426 | 9 |
Benchmark score: 16 / 100
Public rule, same for everyone. How it works.
Recent videos
▶1 Black Top vs 10 Outfits: Can You Really Style it This Many · 472 views
▶The Gray Hair Glow Up | Interactive ebook preview · 84 views
▶The Real Secret to Personal Style (It's Not New Clothes!) · 500 viewsLast three uploads, latest 11 days ago.
✨ WELCOME TO GO GRAY BE CHIC This is home for grown Silver Baddies 40+ embracing gray on purpose and rising into their next chapter with elevated style, confidence, and real-life glow. ✨ BECOME A GO GRAY BE CHIC INSIDER Receive our FREE video series: From Color to Confidence 👉🏽 GGBCHIC.COM ✨ EXPLORE OUR GLOW-UP TOOLS DIGITAL PRODUCTS Gray hair + style + confidence essentials 👉🏽 https://go-gray-be-chic.kit.com/products/the-gray-hair-glowup-guide ✨ ROCK OUR GO GRAY BE CHIC APPAREL Wear your silver era with style 👉🏽 SHOPGOGRAYBECHIC.COM ✨ CONNECT WITH ME Instagram: @sharronthecreator Yo
About Go Gray Be CHIC
Go Gray Be Chic is a YouTube channel run by Sharron Miles, a hairstylist according to the creator's website, which publishes videos on gray hair transitions, style, confidence and wellness for women 40 and over. Videos include hairstyling tutorials, personal stories, and spotlight features on other women's gray hair journeys, alongside shorter clips built around its own ebook and apparel line.
The channel has about 19,800 subscribers and roughly 2.4 million lifetime views across 399 videos. Median views are about 430 per video, and the channel uploads about once a week. Viewers are estimated to be mostly American women aged 45 and older, though this is an estimate rather than platform data.
Brands in the silver-hair, mature fashion and haircare categories who want to reach this audience should consider the channel. The estimated sponsored rate is $150 to $250 per video, which works out to roughly $20 to $35 CPM at the channel's median views, compared with $10 to $30 CPM typical for paid ads.
Written from Go Gray Be CHIC's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Go Gray Be CHIC can edit or remove this page at any time.
Questions about Go
How much does Go Gray Be Chic charge for a sponsored video?
Go Gray Be Chic is estimated to charge $150 to $250 per sponsored video, based on median views of about 430 and a long-form rate of $20 to $35 per 1,000 views. Sponsored integrations are not confirmed by the creator, so treat this as an estimate.
What does Go Gray Be Chic post about on YouTube?
Go Gray Be Chic posts about gray hair transitions, hairstyling tutorials, personal style and confidence for women over 40. The channel also features spotlight stories of other women and promotes its own gray hair ebook and apparel line.
How do I contact Go Gray Be Chic for a brand deal?
Contact details for Go Gray Be Chic unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.
Similar creators
YouTube and other creators in gray hair, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
n.coco@ncoco · JP | fashion hauluniqlo | 52k | 35k | $700–1230 | 78 |
MakingUpForGlossedTime@makingupforglossedtime | style over 40beauty for mature skin | 2.2k | 1.4k | $150–250 | 50 |