Good Content with Shannon McKinstrie
Good Content with Shannon McKinstrie is a weekly business and marketing podcast that covers social media strategy for small brands and creators, including Reels, content scheduling and audience trust. The show has 135 episodes and typical episodes run about 14 minutes. Estimated downloads are 2,000 to 8,000 per episode (estimate), with a rate of $40 to $90 per episode.
Weekly social media strategy show reaching small brands and creators seeking growth
- Highly engaged audience with a 4.9 average rating from 167 Apple Podcasts ratings
- Consistent weekly episodes of about 14 minutes make a reliable host-read placement
- Listeners are actively building businesses and looking for brand deal and tool opportunities
Brand fit report
Content
- Formats
- solo monologue, listener Q&A, tips segment
- Tone
- conversational, encouraging
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 12 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No explicit flag in the feed; episode titles cover marketing and content strategy only.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | shannonmckinstrie.com/good-content-podcast |
| Apple Podcasts | podcasts.apple.com/podcast/id1738650060 |
| RSS feed | rss.buzzsprout.com/2316884.rss |
Benchmark score: 83 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Building a World for Your Brand on Social Media | 2026-10-13 | 15 min |
| The Simple Editing Process for Reels That Saves Me Hours Each Week | 2026-10-06 | 14 min |
| You Need a Content Schedule That Works For Your Life | 2026-09-29 | 12 min |
| Creating Content For An Interest Based Algorithm | 2026-09-22 | 9 min |
| Two Types of Reels to Turn Viral Views into New Followers | 2026-09-15 | 11 min |
| Feeling Excited About Content Creation Changes Everything | 2026-09-08 | 15 min |
Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
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About Good Content with Shannon McKinstrie
Good Content with Shannon McKinstrie is a weekly podcast hosted by Shannon McKinstrie, who presents as a social media strategist focused on helping small brands and creators grow with practical, authentic content. Episodes cover Reels editing, content schedules, building trust with audiences and getting noticed for brand deal opportunities. The show's website and feed list it under business, marketing and entrepreneurship, with 135 episodes released weekly and a median length of about 14 minutes.
The show holds a 4.9 average rating from 167 Apple Podcasts ratings, which points to a loyal listener base. Listener estimates are approximate: based on ratings, the show likely reaches around 2,000 to 8,000 downloads per episode, skewing toward women aged 25 to 34 in the United States. No sponsors appear in the feed, so the show is a good fit for first-time sponsors wanting a focused, engaged audience.
An estimated 2,000 to 8,000 downloads per episode suggests a host-read mid-roll rate of roughly $40 to $90 per episode. Social media tools, creator services and small business marketing brands are the best fit for this audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Good Content with Shannon McKinstrie can edit or remove this page at any time.
Questions about Good Content with Shannon McKinstrie
How much does Good Content with Shannon McKinstrie charge for a podcast sponsorship?
Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll ad is estimated at about $40 to $90 per episode. Rates are estimates derived from public signals, not a published rate card.
What is Good Content with Shannon McKinstrie about?
The weekly podcast covers social media strategy for small brands and creators, including Reels, content scheduling, audience trust and getting noticed for brand deals. Episodes run about 14 minutes.
How do I contact Good Content with Shannon McKinstrie about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.
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