Herzensanwalt
Gordon Pankalla (@gordon-pankalla), a Cologne-based German channel called Herzensanwalt, publishes long-form commentary on law, politics and society. The channel has about 37,000 subscribers and a median of 496 views per video, with roughly one upload a week. Sponsored integrations are estimated at $150 to $250 per video, based on a rate of $20 to $35 per 1,000 median views.
A dedicated German legal and political audience that engages with polemical long-form content
- Median of 496 views per video across 124 uploads, with 44 uploads in the last 365 days
- Engagement rate of 4.5% and comment rate of 0.9%, showing an active discussion community
- Long-form format, median duration about 19 minutes, leaves room for a host-read integration
Brand fit report
Content
- Formats
- long-form commentary, live discussion streams, interviews, podcast-style conversations
- Tone
- polemical, opinionated
- Language
- German
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 60 minutes, with some streams over 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the descriptions link to a personal donation page and merchandise shop, which are not brand sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Recent titles such as "Merz muss weg!" and "Was macht die AfD eigentlich zum Nazi?" show strongly partisan political content, and "Mord in der Bahn" covers a violent crime.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 37k | 496 | 8 |
Benchmark score: 17 / 100
Public rule, same for everyone. How it works.
Recent videos
▶KuchenTV - Du bist nur ein Krümelmonster ! · 620 views
▶Das Herbstfest der Schwurbler · 493 views
▶Das große Pankalla Herbstfest (Freihafen Colonia) · 485 viewsLast three uploads, latest 1 days ago.
Gordon Pankalla Hansaring 68-70 50670 Köln Mail: info@herzensanwalt.de Phone: : 0221 270 87 76 Web: www.herzensanwalt.de
About Herzensanwalt
Herzensanwalt is a German YouTube channel run by Gordon Pankalla (@gordon-pankalla), based in Cologne. The channel publishes long-form commentary on law, politics and society, often in the form of interviews, live discussions and podcast-style conversations, with most episodes running between 8 and 60 minutes. Its public channel description lists Pankalla's contact details in Cologne; no brand partnerships or sponsored integrations were detected in the recent uploads.
The channel has about 37,000 subscribers and 1.2 million lifetime views, with a median of 496 views per video and roughly one upload per week over the past year. Its viewers appear to be German-speaking adults who follow political debate, and the age and gender split shown here is an estimate rather than measured data. Content is opinionated and frequently partisan, which suits some campaigns better than others.
Based on a rate of $20 to $35 per 1,000 median views, a sponsored video would cost about $150 to $250. That is a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads. The channel suits German-language brands seeking an engaged, politically attentive audience rather than mass reach.
Written from Herzensanwalt's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Herzensanwalt can edit or remove this page at any time.
Questions about Herzensanwalt
How much does Gordon Pankalla charge for a sponsored video?
Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video. This is a rate estimate from public metrics, not a published price, and the actual fee is set by the creator.
What does Gordon Pankalla post about on YouTube?
Herzensanwalt covers German politics, law and society through long-form commentary, interviews and live discussions. Many recent episodes take sharply partisan positions on current political debates.
How do I contact Gordon Pankalla for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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