Grassroot Soccer
Grassroot Soccer (@grassrootsoccer) is a nonprofit adolescent health organization, headquartered in the United States with offices in the UK, South Africa and Zambia, making soccer-based videos on mental health, HIV and sexual health for about 1,060 subscribers. Median views sit near 224 with about 2 uploads per quarter. Estimated sponsored integration rate: $150 to $250 per video (below minimum, see rule).
Soccer-based youth health content with a mission-aligned, sponsor-safe audience
- Median views of about 224 per video across the last 30 uploads
- Highest recent upload drew 5,653 views for the Christen Press and Tobin Heath Zambia visit
- Zero sponsored videos in the last 50, so the channel reads as purely mission-led
Brand fit report
Content
- Formats
- event recap, interview, program explainer
- Tone
- earnest, informational
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers HIV, sexual and reproductive health and gender-based violence in an educational setting, as in 'SKILLZ for HIV and Sexual and Reproductive Health'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 29 / 100
Public rule, same for everyone. How it works.
Recent videos
▶MindSKILLZ FC Tournament at Soccer City, Aurora · 25 views
▶Grassroot Soccer & Soccer City Tournament · 385 views
▶Grassroot Soccer on KOA Colorado News Radio · 17 viewsLast three uploads, latest 54 days ago.
Grassroot Soccer (GRS) is an adolescent health organization that leverages the power of soccer to equip young people with the life-saving information, services, and mentorship they need to live healthier lives. Through its evidence-based SKILLZ programs, GRS uses soccer metaphors and frameworks to empower young people to make educated choices about their most pressing and interconnected health challenges, including mental health, HIV/AIDS, sexual and reproductive health and rights, gender-based violence, and malaria. GRS works with affiliate sites in South Africa and Zambia and has also partn
About Grassroot Soccer
Grassroot Soccer (@grassrootsoccer) is the channel of a nonprofit adolescent health organization that uses soccer to deliver life-saving information on mental health, HIV, sexual and reproductive health and gender-based violence. Based on the channel's public data and its website, the organization runs evidence-based SKILLZ programs with affiliates in South Africa and Zambia and partners in more than 60 countries.
The YouTube channel holds about 196 videos and 1,060 subscribers. Most uploads are short event recaps, gala messages, interviews and program explainers, with a median of roughly 224 views per video and about two uploads per quarter. Viewers appear to be a mix of donors, coaches, partners and young people connected to the programs, though this audience profile is an estimate.
Brands considering a sponsored video should expect a per-video rate of about $150 to $250 at current median views. At $20 to $35 CPM, that is well above typical paid ad CPMs of $10 to $30 for the reach delivered, so the channel suits cause-aligned partners more than broad reach campaigns.
Written from Grassroot Soccer's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Grassroot Soccer can edit or remove this page at any time.
Questions about Grassroot
How much does Grassroot Soccer charge for a sponsored video?
Based on the channel's median of about 224 views and the standard long-form rate of $20 to $35 per 1,000 views, the estimated rate is $150 to $250 per video, which is the minimum floor. Actual rates depend on the scope of the integration and are set by the creator.
What does Grassroot Soccer post about on YouTube?
The channel posts short videos about its soccer-based health programs on mental health, HIV and sexual health, along with gala and event recaps, Changemaker Cup coverage, interviews with staff and coaches, and messages from supporters and ambassadors.
How do I contact Grassroot Soccer for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the organization's website also has a contact page for partnership inquiries.