Starbooked

Gravy

Podcast · www.southernfoodways.org/gravy · US · EN
Hosted by Mary Beth Lasseter

Gravy, produced by the Southern Foodways Alliance, explores the changing American South through food, covering immigrant traditions, regional foodways and the workers who grow and serve meals. The show has 296 episodes released roughly every two weeks, with typical episodes running about 25 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a suggested rate of $40 to $200 per episode.

Why brands sponsor Gravy

Reach engaged Southern food listeners through a long-running, literate narrative series

  • 296 episodes since 2014 with a 4.6 average Apple Podcasts rating from 554 ratings
  • Episodes average about 25 minutes, long enough for a full host-read integration
  • Audience is drawn to regional food, cultural history and independent restaurants
Best forSouthern restaurants and food producersCookware and pantry brandsRegional tourism campaigns
Watch forMission-driven show with a strict stance against blatant promotion; sponsorship fit must be discussed with the producers.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Society20%
Arts & Entertainment10%
Formats
narrative, documentary feature, essay
Tone
thoughtful, descriptive
Language
English
Production
Studio production
Typical length
20 to 28 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: Apple ratings count of 554 maps to the 2,000 to 8,000 band, with the show's 296-episode archive and weekly-to-biweekly cadence considered; no sponsor signal or Podcast Index popularity of 9 used to shift the range.
Audience asks aboutWhere to eat regional dishes in the SouthHow immigrant communities shape Southern cookingThe history behind a specific Southern food tradition
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website states SFA programming does not serve as blatant promotion and the show is supported by donations, with no funding links in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles such as 'Trade, Taste, and the Evolving Tale of Texas Whiskey' reference alcohol as a cultural subject but the show is not explicit; no explicit flag in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 77 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 14 days.

Gravy shares stories of the changing American South through the foods we eat. Gravy showcases a South that is constantly evolving, accommodating new immigrants, adopting new traditions, and lovingly maintaining old ones. It uses food as a means to explore all of that, to dig into lesser-known corners of the region, complicate stereotypes, document new dynamics, and give voice to the unsung folk…
Gravy's own show description from the podcast feed

Do you make Gravy? Claim or remove this page.

About Gravy

Gravy is a podcast produced by the Southern Foodways Alliance, the food-focused institute at the University of Mississippi's Center for the Study of Southern Culture. Per the show's description and the SFA website, it tells stories of the changing American South through food, covering immigrant communities, new traditions, regional lesser-known places and the people who grow and serve meals. Mary Beth Lasseter, listed as owner and as Associate Director on the SFA website, is named as the show's host in the feed.

The show has released 296 episodes, with the recent cadence roughly every two weeks and typical episodes between 20 and 28 minutes. The Apple Podcasts listing shows 554 ratings with an average of 4.6 stars. Estimated downloads are 2,000 to 8,000 per episode, based on ratings volume and show age; this is an estimate, not a published figure. Per-episode host-read sponsorship at the estimated audience would cost roughly $40 to $200, based on the standard $18 to $25 per thousand downloads, though the show's mission-driven stance makes any sponsorship a matter for direct discussion.

The show's audience is estimated to be mainly US-based food enthusiasts, cultural readers and Southern food scholars. The feed shows no sponsors; the SFA website is supported by donations and corporate partners but says its programming does not function as promotion. Sponsors who share the show's mission of documenting regional food culture are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Gravy can edit or remove this page at any time.

Questions about Gravy

How much does Gravy charge for a podcast sponsorship?

Gravy has no published rate card. Based on an estimated 2,000 to 8,000 downloads per episode, a standard host-read range is roughly $40 to $200 per episode, subject to negotiation and the show's mission-driven approach.

What is Gravy about?

Gravy is a podcast from the Southern Foodways Alliance that explores the changing American South through food, including immigrant traditions, regional places and the people who cook and serve meals.

How do I contact Gravy about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Alternatively, the Southern Foodways Alliance lists a general inquiries address on its website.

Similar creators

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