Starbooked

Great Lives, a BBC Radio 4 biographical series, has 413 episodes on a weekly cadence since 2010. Each guest picks someone who inspired their life, and episodes run about 28 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of $90 to $620 per episode.

Why brands sponsor Great Lives

Long-running BBC Radio 4 biography series with a loyal, mature listenership

  • 413 episodes published weekly since 2010 with a consistent 27 to 28 minute format
  • Apple Podcasts shows 465 ratings and a 4.2 average
  • Guests selected by public figures give a reflective, culturally literate context
Best forpremium brand awarenesspublishing and book campaignsheritage and education brands
Watch forPublic broadcaster; BBC policy may restrict commercial host-read integrations, so confirm before pitching.

Brand fit report

Content

Topics, IAB taxonomy
Arts & Entertainment35%
Books & Literature20%
History25%
Society20%
Formats
interview, guest-led selection, narrative
Tone
reflective, engaging
Language
English
Production
Studio production
Typical length
27 to 28 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 465 ratings with a 4.2 average, a BBC publisher on a long-running show, and an episode count of 413, which places it in the 200 to 1,000 ratings band, shifted for the age of the show.
Audience asks aboutWho was this figure and why did they matterWhy did this guest choose this personHow did this person influence later culture
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom70%
🇺🇸 United States10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
BBC
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the BBC is the publisher and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover literature, music, and historical figures with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 73 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Biographical series in which guests choose someone who has inspired their lives.
Great Lives's own show description from the podcast feed

Do you make Great Lives? Claim or remove this page.

About Great Lives

Great Lives is a biographical series published by BBC Radio 4, in which guests choose a person who has inspired their life and talk about that figure. The feed lists 413 episodes released on a weekly cadence since 2010, with episodes typically running about 28 minutes. The show is published through the BBC, and Apple Podcasts shows 465 ratings with a 4.2 average since 2007.

The series covers history, literature, music, and culture, with recent guests discussing figures such as Iris Murdoch, Brian Jacques, and Sister Rosetta Tharpe. Audience figures are not published. Based on the Apple rating count and the show's age, we estimate 5,000 to 25,000 downloads per episode, with a listenership skewing toward adults aged 35 and over in the United Kingdom.

No sponsors were seen in the feed. An estimated host-read rate of $90 to $620 per episode would suit premium heritage, publishing, and education brands, subject to BBC editorial and commercial policy.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Great Lives can edit or remove this page at any time.

Questions about Great Lives

How much does Great Lives charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be about $90 to $620 per episode. BBC commercial policy may limit sponsorship options.

What is Great Lives about?

Great Lives is a BBC Radio 4 series in which guests choose a person who has inspired their life and discuss that figure in about 28 minutes.

How do I contact Great Lives about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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