Great Lakes Now
Great Lakes Now (@greatlakesnow) is a monthly public television series produced by Detroit PBS and based in the United States. It covers science, ecology, history and the regional economy of the Great Lakes, with about 38,200 subscribers, 827 videos and a median of roughly 6,600 views per video. It uploads about 50 videos a year, with rates of $20 to $35 per 1,000 median views for long-form videos.
Reach engaged Great Lakes viewers through PBS-backed science storytelling
- Latest 'Superior Maximus' video reached 645,300 views, far above the channel's 6,591 median.
- About 50 uploads in the past 365 days, roughly one per week.
- Sponsored share is only 6%, so integrations would stand out.
Brand fit report
Content
- Formats
- long-form documentary episodes, short explainer videos, livestreamed expeditions
- Tone
- informative, measured
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- 1 to 3 minutes for explainers, 15 to 27 minutes for full episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent coverage of data center tax breaks and local pushback (e.g. 'Michigan gave data centers tax breaks. What now?') touches on contested policy, though the tone is journalistic.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 49 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Lake Huron’s Colorful Time Capsule · 1.5k views
▶What will it take to stop the spotted lanternfly? · 58k views
▶The Race to Understand Ice | Great Lakes Now | Full Episode · 4k viewsLast three uploads, latest 9 days ago.
Stories about the Great Lakes region and the people who live there. We're a monthly TV show airing on PBS stations around the Great Lakes region, covering science, ecology, travel, recreation, history, culture, industry, and the economy of the Great Lakes region. You can find our news content at GreatLakesNow.org. Produced by Detroit PBS. Follow us on social: Instagram / @greatlakesnoworg / https://www.instagram.com/greatlakesnoworg/ Facebook / @greatlakesnow / https://www.facebook.com/greatlakesnow Bluesky / @greatlakesnow.bsky.social / https://bsky.app/profile/greatlakesnow.bsky.social Twi
About Great Lakes Now
Great Lakes Now is a monthly television series produced by Detroit PBS and distributed on PBS stations across the Great Lakes region. Its YouTube channel posts full episodes, short explainers and occasional livestreams on science, ecology, history, industry and the regional economy. Uploads run at about 50 per year, with a median of roughly 6,600 views and a few viral videos reaching hundreds of thousands of views.
The audience is estimated to skew older and to be concentrated in the United States, with a smaller share in Canada. Viewers appear to be people interested in regional science, freshwater ecology and public-interest reporting. These audience figures are estimates based on channel content and are not measured data.
Sponsored content is rare, at about 6% of recent videos, and no brand integrations were detected. At a rate of $20 to $35 per 1,000 median views, the cost is typically a few hundred dollars per video, which compares with the $10 to $30 CPM typical for paid ads. Brands in outdoor, environmental or education categories should consider this channel.
Written from Great Lakes Now's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Great Lakes Now can edit or remove this page at any time.
Questions about Great
How much does Great Lakes Now charge for a sponsored video?
Great Lakes Now's rate is estimated at $20 to $35 per 1,000 median views for long-form videos, based on a median of about 6,600 views. Shorts are priced lower. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Great Lakes Now post about on YouTube?
The channel covers science, ecology, history, recreation and the economy of the Great Lakes region. Recent topics include invasive mussels, the deepest point in Lake Superior, Lake Huron sinkholes and data center debates. It is produced by Detroit PBS.
How do I contact Great Lakes Now for a brand deal?
Contact details for Great Lakes Now unlock on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked, so you can check availability and rates before reaching out.
Similar creators
YouTube and other creators in great lakes, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Points North | Great Lakes. Great Stories.podcast · US | great lakesdocumentary | 5k | – | $40–200 | 75 |