Starbooked

Grupo DIRCOM (@grupodircom) is an Argentine YouTube channel run by a communication and public relations group, with about 12,100 subscribers and 325,990 total views. It publishes long-form podcast episodes and short clips on corporate communication, organizational reputation and AI-era marketing. Median views are about 400, uploads run near 19 per year, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book Grupo

Argentine communication experts reaching professionals who make brand decisions

  • Median of about 394 views per video, with a p90 near 2,700 views
  • Recent episodes on AI search and reputation drew 1,300 to 8,500 views
  • Upload pace of about 19 videos per year, with 13 in the last 90 days
Best forB2B and professional servicescommunication agencies and trainingcorporate software and AI tools
Watch forMedian views are low and the audience is small, so reach per video is limited and better suited to niche B2B buys.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Education25%
Technology & Computing15%
Formats
long-form podcast episode, interview, short clip
Tone
educational, analytical
Language
Spanish
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
15 to 25 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow to manage brand reputation in a crisishow AI search changes corporate communicationhow to build internal communication and employer branding
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
55%women
45%men
Countries
🇦🇷 Argentina40%
🇲🇽 Mexico15%
🇪🇸 Spain10%
LanguagesSpanish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the channel metadata records one affiliate-style link and no detected brands.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episodes discuss crisis cases and a political figure's brand choices, as in 'La Semiótica de la Caída: ¿Por qué Nike vistió a Maduro?', but no explicit content is present.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube12k39413

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days13 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 8 days ago.

Grupo iberoamericano dirigido a estudiantes y profesionales de la Comunicación, Publicidad, Periodismo, Marketing, RSE, Gestión, Diseño, Asuntos Públicos, Recursos Humanos motivados por la pasión por la Comunicación y la Gestión. Contacto WhatsApp: +54 11 4371 1414 - info@grupodircom.com
Grupo DIRCOM's own profile description on YouTube

Are you Grupo DIRCOM? Claim or remove this profile.

About Grupo DIRCOM

Grupo DIRCOM is an Argentine channel that publishes podcast episodes and short clips on corporate communication, public relations, reputation management and the impact of AI on marketing. Most content is long-form, typically 15 to 25 minutes, with interviews and case analyses, and a smaller share of shorts. The channel is estimated to draw communication students and professionals, mainly from Argentina, with audiences in Mexico and Spain.

The channel has about 12,100 subscribers and 325,990 lifetime views, with a median of roughly 394 views per video and about 19 uploads in the last year. No sponsorships were detected in the recent videos, though the channel carries an affiliate-style link. Its content would suit B2B brands in professional services, training, and software aimed at communication teams.

Based on the observed median views, a sponsored integration is estimated at $150 to $250 per video, which is well below the $10 to $30 CPM typical of paid ads. Brands that value a credible, niche professional audience over raw reach should book this channel.

Written from Grupo DIRCOM's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Grupo DIRCOM can edit or remove this page at any time.

Questions about Grupo

How much does Grupo DIRCOM charge for a sponsored video?

Based on its median of about 394 views and long-form format, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates from public channel data, not a published price list, and the actual fee depends on the scope of the integration.

What does Grupo DIRCOM post about on YouTube?

Grupo DIRCOM posts podcast episodes and short clips about corporate communication, public relations, reputation management, internal communication and AI's effect on marketing. Its recent episodes cover topics such as generative search (GEO), dark social and brand crisis cases.

How do I contact Grupo DIRCOM for a brand deal?

The channel lists an email address publicly. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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