Grupo Rivero (@gruporivero) is a Monterrey, Mexico auto dealership group selling Chevrolet, GMC, Buick, Cadillac and Nissan vehicles. Its YouTube channel has about 10,800 subscribers, a median of roughly 220 views per video and 37 uploads in 90 days, mostly short vertical clips. Sponsored integrations would cost about $150 to $250 per video.
Reach Monterrey car shoppers through a dealer channel with 10,800 subscribers
- Median video views sit near 224, so sponsored placements are priced low at about $150 to $250 per video.
- Shorts make up 78% of uploads, with 37 uploads in the last 90 days for steady visibility.
- Recent Spanish-language Chevrolet hybrid and EV explainer videos reached 217,004 views on the longest upload.
Brand fit report
Content
- Formats
- vertical short-form product clips, street interviews and community outreach videos, dealer promotional episodes
- Tone
- energetic, friendly
- Language
- Spanish
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- automotive
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own dealership inventory with WhatsApp call-to-action links in video descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions are family-oriented, centered on car sales and community food and grocery donation events; no flagged content in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 11k | 224 | 37 |
Benchmark score: 35 / 100
Public rule, same for everyone. How it works.
Recent videos
▶🌮 Fuimos a regalar tacos a hospitales y esto fue lo que pas · 95 views
▶En comunidad somos más fuertes 🤝💙 #rivero · 107 views
▶Historias de vida que nos inspiran 💬✨ #rivero · 59 viewsLast three uploads, latest 4 days ago.
Grupo Rivero http://www.gruporivero.com T. 1257-1257 redes@gruporivero.com Somos la única empresa en Monterrey que maneja todas las lineas de la marca GM: Chevrolet / GMC / BUICK / Cadillac / autos nuevos, seminuevos, taller de servicio, refacciones, body shop, renta de unidades, transporte de personal, maquinarias pesadas y plataformas de elevación
About GRUPO RIVERO
Grupo Rivero is the YouTube channel of a Monterrey, Mexico dealership group that sells Chevrolet, GMC, Buick, Cadillac and Nissan vehicles, according to its website. The channel posts mostly vertical short videos that present new and used models, hybrid and electric options, and community outreach episodes, with about 37 uploads in the last 90 days.
The channel has about 10,800 subscribers and a median of roughly 224 views per video, with an occasional upload reaching over 200,000 views. Its audience is estimated to be Spanish-speaking car shoppers in Mexico, with a likely concentration in Monterrey; these figures are estimates, not platform-reported data.
The channel carries no detected sponsorships and promotes the dealership's own inventory. At an estimated $20 to $35 CPM, sponsored integrations cost about $150 to $250 per video, compared with typical paid-ad CPMs of $10 to $30. It suits automotive brands and dealer-focused campaigns targeting Monterrey.
Written from GRUPO RIVERO's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. GRUPO RIVERO can edit or remove this page at any time.
Questions about GRUPO
How much does Grupo Rivero charge for a sponsored video?
Based on a median of about 224 views and a short-form-heavy catalog, a sponsored integration would be estimated at roughly $150 to $250 per video. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Grupo Rivero post about on YouTube?
The channel posts short vertical videos about Chevrolet, Nissan and other dealership models, including new car walkthroughs, hybrid and electric comparisons, and community donation outreach. Most uploads are under a minute long.
How do I contact Grupo Rivero for a brand deal?
The channel lists a business email in its profile and uses WhatsApp links in video descriptions. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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