Starbooked

GTM Live

Podcast · www.passetto.com · EN
Hosted by Carolyn Dilks, Trevor Gibson

GTM Live, hosted by Carolyn Dilks and Trevor Gibson of Passetto, covers B2B SaaS go-to-market strategy, marketing measurement, revenue operations and account-based marketing. The weekly show has 620 episodes since April 2020, typically about 44 minutes long. Estimated downloads are roughly 5,000 to 25,000 per episode, with a rate of about $90 to $630 per episode for a host-read mid-roll.

Why brands sponsor GTM Live

Reach B2B SaaS revenue leaders in a weekly, highly rated go-to-market show

  • Apple Podcasts rating of 4.8 from 202 ratings, with 191 five-star reviews
  • Over 600 episodes of B2B SaaS marketing and revenue conversations since 2020
  • Audience of CEOs, CFOs and revenue leaders evaluating GTM spend
Best forB2B SaaS software launchesmarketing analytics and attribution toolsrevenue operations and sales enablement products
Watch forHosts are closely tied to their own measurement product, so sponsor messaging may face scrutiny.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Marketing40%
Technology & Computing15%
Formats
interview, co-hosted discussion, live workshop recording
Tone
analytical, candid
Language
English
Production
Clean, edited audio
Typical length
25 to 60 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 202 ratings (2,000 to 8,000 band shifted up one for a show under six years old and with 620 episodes), a semiweekly release frequency, 44-minute median length, and a Podcast Index popularity of 9.
Audience asks aboutHow to prove marketing's revenue impact to a CFOWhy MQLs and traditional attribution failWhich B2B paid and ABM channels actually create pipeline
Age
5%18-24
35%25-34
40%35-44
20%45+
Gender
35%women
65%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Passetto
Categories promoted
marketing measurement software
Affiliate links
No

No sponsor mentions found in the feed; the show promotes its own host company Passetto, a marketing measurement tool, and the Passetto website offers a booking call.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover marketing, revenue operations and B2B SaaS strategy with no sensitive content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 33 days ago, a new one about every 10 days.

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise…
GTM Live's own show description from the podcast feed

Do you make GTM Live? Claim or remove this page.

About GTM Live

GTM Live is a weekly live show hosted by Carolyn Dilks and Trevor Gibson, co-founders of Passetto, a go-to-market agency for B2B SaaS companies. The show, according to the podcast feed and the Passetto website, covers unit economics, marketing measurement, revenue operations, account-based marketing and paid search, mostly through guest conversations and workshop recordings. Episodes run about 44 minutes at the median and the show has released 620 episodes since April 2020, currently on a semiweekly schedule.

The show holds a 4.8 average rating from 202 ratings on Apple Podcasts, with 191 five-star reviews. Listeners are estimated, not measured, to be B2B SaaS CEOs, CFOs, CMOs and revenue leaders, mostly in the United States. Estimated downloads are roughly 5,000 to 25,000 per episode, based on the Apple rating count and release pattern.

No sponsors were seen in the feed; the show promotes its host company Passetto. At an estimated rate of $18 to $25 per 1,000 downloads for a host-read mid-roll, a single episode would cost roughly $90 to $630, suited to B2B SaaS software vendors seeking executive-level reach.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. GTM Live can edit or remove this page at any time.

Questions about GTM Live

How much does GTM Live charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be roughly $90 to $630 per episode. Final pricing depends on the show's own terms, which are not published in the feed.

What is GTM Live about?

GTM Live is a weekly show about B2B SaaS go-to-market strategy, covering marketing measurement, revenue operations, account-based marketing and pipeline. It features guest conversations and live workshop recordings for CEOs, CFOs and revenue leaders.

How do I contact GTM Live about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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