Starbooked

Guide to the Unknown

Podcast · www.scaryfun.fun · EN
Hosted by Kristen Anderson, William Rogers

Guide to the Unknown is hosted by siblings Kristen Anderson and William Rogers and covers horror movies, urban legends, haunted places and paranormal pop culture. The show has 509 episodes released weekly, typically 70 to 90 minutes long. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor Guide to the Unknown

A loyal horror audience with 509 weekly episodes and strong listener ratings

  • Apple Podcasts shows 1,087 ratings with a 4.8 average, signaling an engaged listener base
  • Weekly episodes of roughly 75 minutes give a sponsor a long, attentive listen per mid-roll
  • Horror and paranormal fans are a clear, well-defined niche for genre-adjacent products
Best forstreaming and entertainment servicescollectibles and merchandisenovelty and seasonal products
Watch forDownload figures are estimates from ratings, not published numbers, so verify before committing budget.

Brand fit report

Content

Topics, IAB taxonomy
Movies45%
Paranormal35%
Humor20%
Formats
co-hosted banter, episode series, themed retrospective
Tone
lighthearted, playful
Language
English
Production
Clean, edited audio
Typical length
70 to 90 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings count of 1,087 falls in the 1,000 to 5,000 band, and the show has 509 episodes, a Podcast Index popularity of 7, weekly cadence and no visible sponsors.
Audience asks aboutWhich horror films are covered nextWhich urban legends or haunted places are featuredWhat is the story behind a specific episode theme
Age
20%18-24
35%25-34
30%35-44
15%45+
Gender
50%women
50%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicslow

Titles reference horror films such as A Nightmare on Elm Street 5 and Jaws, and the feed flags the show as explicit=0, but the horror subject matter carries violence and mature themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Creepy pop culture! The paranormal! Horror movies! Every week, siblings Kristen and Will have light-hearted convos about dark stuff. Listen for urban legends, haunted places, and stupid humor from two millennials who've seen Scream one thousand times and love ghost stories (even though they're not always sure an actual ghost is involved). It's audio comfort food for fellow horror nerds and…
Guide to the Unknown's own show description from the podcast feed

Do you make Guide to the Unknown? Claim or remove this page.

About Guide to the Unknown

Guide to the Unknown is a weekly horror and paranormal podcast hosted by siblings Kristen Anderson and William Rogers, as described on the show's feed and website. Episodes mix movie discussions, urban legends, haunted places and light-hearted humor, and the show has released 509 episodes since November 2017, typically running 70 to 90 minutes.

The show holds a 4.8 average rating from 1,087 ratings on Apple Podcasts. Listener numbers are not published; based on the ratings count and the show's long run, we estimate 20,000 to 80,000 downloads per episode. The audience is likely horror fans and curious listeners, with an estimated skew toward adults aged 25 to 44. No sponsors appear in the recent feed.

At an estimated download range, a host-read mid-roll would typically cost about $360 to $2,000 per episode. The show suits entertainment, merchandise and seasonal brands that want to reach genre fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Guide to the Unknown can edit or remove this page at any time.

Questions about Guide to the Unknown

How much does Guide to the Unknown charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is priced at about $360 to $2,000 per episode. Final rates depend on placement and the show's own terms.

What is Guide to the Unknown about?

Guide to the Unknown is a horror and paranormal podcast hosted by Kristen Anderson and William Rogers. It covers horror movies, urban legends, haunted places and pop culture with a lighthearted tone.

How do I contact Guide to the Unknown about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in horror, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
true crimehorror35k–$360–1250100
historytrue crime15k–$90–62098
true crimehorror15k–$90–62098
horrortrue crime15k–$90–62084
Frightdaypodcast
horrortrue crime5k–$40–20082
true crimecomedy5k–$40–20082