Gumtree UK (@gumtree) is the official YouTube channel of the UK secondhand marketplace, with about 5,550 subscribers and 119 videos. Its median video draws roughly 1,330 views, mostly from short product clips and street vox pops. Uploads have stopped; the last video was in April 2024. Sponsored integration pricing would be $150 to $250 per video under the Shorts rate.
Official UK secondhand marketplace channel with a 5,550-subscriber audience
- Median video views sit near 1,330 across 119 uploads, with a few clips above 400,000 views.
- Vox pop series like 'Gumtree Vox Pop in London' show the brand in a conversational, real-people format.
- Channel has not uploaded since April 2024, so reach depends on the brand's own commissioning.
Brand fit report
Content
- Formats
- short product clips, street vox pops, sponsored spots
- Tone
- light, playful
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- Hollyoaks
- Categories promoted
- secondhand marketplace services, home goods
- Affiliate links
- No
The 2022 'Suitcases on Gumtree sponsor Hollyoaks' spots are branded partner clips, though the dossier records zero sponsored share for recent videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the last 30 videos; titles and descriptions are commercial and family-neutral.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 31 / 100
Public rule, same for everyone. How it works.
Recent videos
▶London Vox Pop- Shop Second-hand First! · 2.2k views
▶Let's Play Higher or Lower London! Gumtree Vox Pop · 721 views
▶Gumtree Vox Pop in London: Which is worse, being ghosted on · 849 viewsLast three uploads, latest 905 days ago.
Your home. One marketplace. From sofas to motors, records to services. If your home needs it, Gumtree can help you find it. Follow us on Facebook: https://www.facebook.com/Gumtree Follow us on Instagram: https://www.instagram.com/Gumtreeuk Follow us on TikTok: https://www.tiktok.com/@gumtreeuk Follow us on X: https://www.twitter.com/Gumtree For more tips, guides and reviews go to the Gumtree Hub: https://www.gumtree.com/info/life Contact our Customer Service Team here: https://help.gumtree.com/s/contact-us
About Gumtree UK
Gumtree UK is the official YouTube channel of the UK's large secondhand and local classifieds marketplace. It posts short product clips, Shorts, and street vox pops asking shoppers about their best secondhand finds. The most recent upload is from April 2024, so the channel is no longer active.
The audience is estimated to be UK-based adults who shop secondhand, though no direct viewer demographics are available. Most videos draw a few hundred to a few thousand views, with occasional spikes from older product clips.
This channel fits brands selling home goods or secondhand-related services in the UK. The implied sponsorship rate is $150 to $250 per video under the Shorts rate, which compares with paid ad CPMs of $10 to $30, against the $4 to $8 per 1,000 views used here.
Written from Gumtree UK's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Gumtree UK can edit or remove this page at any time.
Questions about Gumtree
How much does Gumtree UK charge for a sponsored video?
The implied rate is $150 to $250 per video, based on a median of about 1,330 views and short-form pricing of $4 to $8 per 1,000 views. Rates are estimates, and the channel has not posted recently, so confirm terms directly before booking.
What does Gumtree UK post about on YouTube?
The channel posts short product clips, Shorts, and street vox pops in the UK. Recent topics include secondhand shopping tips, Halloween and Christmas gift ideas, and sponsored spots for partner brands.
How do I contact Gumtree UK for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. The channel's public links point to its help centre and advertising pages.